Wednesday, August 20, 2008

The Development of Web Games: Why Shi Yuzhu has acquired the Community Company

Present, the Internet sector is the focus of the two sns and web games, with the facebook in the tremendous success of foreign and domestic sns also set off a wave of school, such as the quality sns Hainei already inhabited by a large number of users. At present, another focus of the Internet "online games" also gives the area has tremendous shock, that is, network giant M & 51, Shi Yuzhu has been said to hold 51. Com 40% stake in a 51. Com's largest shareholder, and Have increased holdings to more than 50 percent of the priority control. "According to Sina information technology, network giant, chairman and CEO of external Shi Yuzhu recently said that this year will be putting in a lot of resources to the network of community building and mergers and acquisitions. Because, in his view online games Community-based and community network game of the year since the industry is an important trend. Shi Yuzhu of the merger on the website of the game, how the development of the Enlightenment? »

Web game as a hot spot in today's online games industry has increasingly sought after markets and the players. Web Games (webgame): refers to the need to download the client, can be directly through a web browser (such as IE, FireFox, TT, Opera, etc.), Home games will be able to log in the network on-line interactive games.

At present the domestic online games market impressive page of several games, is 51 wan's "rising empire", "instant noodles three countries" and "God of the world" and other high-quality web games, online games craze has swept Today National, with its simple games page, download the client without the advantages are many players have been especially white-collar class and the student group sought after.

Web games of the fire, but also showed a very clear upward trend. Domestic operators of the web game started more attention and investment. In addition to Baidu and 51 wan, 17173, grand, The9, Jinshan, and other companies are optimistic about the game and have started Web page layout gaming market……

However, the development of web game has not yet reached full maturity stage, how to develop in the future, the web is the trend of the game are what we should explore issues of concern.

+ Web community game will be fast-growing outbreak

Because the characteristics of web games, as players from playing this game to the web page on another game time costs low compared to other games, so a page in the game quickly, "Shouchong" At the same time, but also more easily " Out of favour. " A strong cohesive community website, it is undoubtedly the solution of this problem, "Liang Dan Miao medicine." Web games for the community to bring more customers and revenue, and the community are also able to bring the same page the benefits of the game, the two mutual benefit, which are "marriage" a combination of natural. In that regard, 51 wan company early in the team is aware of the importance of the model, the better the website of the game and the community together and made a "my game space" Players create personal space, received very good Results. At the same time the number of online game series record, 51 wan site is a few months time quickly climbed to 3,000 ALEXA ranking of the site. According to a "Luanwu the Spring and Autumn" the beauty players, playing the game at the same time, often to communities to make friends, explore玩法skills, size of benefit.

Content: PK category has great potential for the development of web games

As the game website at the early stage of development, subject to the restrictions on various factors, PK game relatively scarce. The habits and games like PK of netizens accounted for the vast majority and thus the page on the PK gamers online games category demand relatively strong.

Technology: HTML + Flash

Taking into account the characteristics of web games, and without prejudice to the core concept of the game page under the premise, how can we make the game more extensive web of audio-visual impact, the interactive nature of good and practical Ke Wanxing, to a large extent is needed Technology to solve. The page has not yet specifically for the development of the game for the language now, making full use of existing technology, integration into the web game, to have these characteristics, is the delay of urgency. HTML has a lot of good advantage, but their interaction is natural weakness. Yijuntuqi Flash technology, which the rich interactive features, very much in line with the development of web games. Although the customers may need to install on a PC used to support the Flash browser plug-in (at present many browsers support Flash, and almost all browsers support the Flash plug-in installed), but because the Flash plug-in is very small, but with A web browser's development, more and more all the default Web browser support Flash, so some people worry that using Flash technology runs counter to the original intention of web games, this is no need to worry about.

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