Monday, December 22, 2008

Shanda Literature Site Qidian To Open SNS Community

Shanda (Nasdaq:SNDA) literature site Qidian.com plans to start open beta testing of a literature-focused social networking site at sns.qidian.com on December 25. Shanda began offering internal testing accounts on Monday and plans to begin issuing accounts to paid users on December 25. Site functions include a bookshelf, book sharing and reviews.

source:jlmpacificepoch.com

Friday, December 19, 2008

Using SNS In The Workplace

As I was busy finishing a piece of writing project during lunch-time, I went online to my Facebook account and discovered that one of my Facebook contact is a volunteer for a Manila-based Radio Station (I am from Singapore). I decided to send her my greetings and discovered that she was hosting a live radio programme. To my surprise she introduced me to her radio audience on-air and I also gave her my assurance that I could also be a mentor if her radio station needs my advice.

All this within a space of 15 minutes. What did it cost me? Maybe I was away from my writing for 15 minutes and had a shorter lunch-break. But the benefits definitely out-weigh the costs. This is possible because of internet technology.

Why do I bring up this incident?

The reason is that many companies are not allowing their employees to use Social Networking Sites (SNS) like Facebook, MySpace or even MSN because they feel that the employee’s productivity will decrease and this will add to the cost of hiring the person.

According to employment law firm Peninsula, 233 million hours are lost every month because employees "are wasting time" on social networking. Their study is based on a survey of 3,500 UK companies and has drawn a conclusion that businesses need to be firm on not allowing employees use SNS at work. Similarly an Internet security company, SurfControl estimates that the slack time costs employers approximately A$5 billion a year in lost productivity in Australia!

In my own opinion, it is important that the employee should be given some space to read his Facebook account because in many cases, the people who he works with, including business suppliers may be more comfortable communicating with these online tools. Thus the employee could be compelled to reply through this SNS media so as not to come across as arrogant. The truth of the matter is that too many people already have a SNS account! In Captain D. Michael Abrashoff’s book It’s Your Ship, he reiterates “To achieve unity, you must recognize common interests. Maximize the individual's uniqueness and focus on their commonality. Channel these values or characters toward the common goal of the organization.”

Another contentious issue is the use of Facebook application. The more an employee adds a Facebook application, the more his working time is perceived to be compromised because it is assumed that he has to set some time going through the various updates and postings daily. In Jody Nimetz’s blog, SEO-Space, (http://seo-space.blogspot.com/2007/09/11-business-benefits-of-using-facebook.html), he highlights 11 Business Benefits of Using Facebook Applications of which the 3 relevant benefits for this article are drive web traffic, lead generation and the viral effect.

Jody’s ideas can be applied in this way; If your employee is well known as an expert in his particular field, he will be able attract a sizeable following in the various SNS. They may eventually be your company’s future customers – assuming your organisation has an open relation with your employee who will broadcast positive messages through his blog etc.

Eventually, it is up to your company to be able to think out-of-the-box and find ways to maximize the opportunities that your employee goes into cyberspace.

Source:cibmagazine.com.cn

Friday, December 12, 2008

Alibaba To Invest CNY300 Million In Yahoo Koubei

Chinese e-commerce giant Alibaba has announced plans to invest CNY300 million in the newly merged Yahoo (YAHOO) Koubei Company in 2009 to develop the lifestyle services business of the company.
A representative from Alibaba told local media that Yahoo Koubei's development strategy is to further focus on the e-commerce areas of lifestyle services to provide Chinese consumers with a platform with the lifestyle service market as its core and Yahoo's social networking site website Yahoo Relations as its support.
In the future, Yahoo Koubei will be mainly engaged in lifestyle services and will play down Yahoo's former businesses like news and search services. This is the key focus of the company which was set during the merger of Yahoo and Koubei.com.
The representative adds that there will be personal adjustments in the company. Although it is unclear whether the company will cut staff or not, some employees, who originally worked in Beijing, will be transferred to Hangzhou, and some worked in Hangzhou will be working in Beijing in the future.
Shen Jianming, vice president for Alibaba Group and vice president for Yahoo China, just resigned her positions and officially departed from Alibaba Group. Shen says she left Alibaba Group for personal reasons. She says her departure is partly because Yahoo China shifted its focus to Koubei.com after it acquired the website and she was asked to work in Hangzhou to manage Koubei.com. However, she does not want to leave her family in Beijing, so she put forward her resignation a month ago.

source:chinatechnews.com

Kaixin001 Adds More Advertising to Site

Social networking site Kaixin001 has introduced advertisements for BMW on its front page, and ads for real-estate group Vanke on its new 'Home Buying' section. Kaixin001 founder Cheng Binghao said that the ads are an experimental foray into advertising for the SNS, but that the user experience will continue to be the top priority for Kaixin001, and the addition of advertising is not simply a rush to find a profit model.
Hylink Advertising oversaw the advertising deal for Kaixin001, which has yet to establish a marketing or sales department. Hylink CEO Su Tong said that many of the firm's clients were interested in advertising on Kaixin001.

Kaixin001 Launches In-Game Advertising

Social networking service Kaixin001.com has begun placing in-game advertisements in games running on its site, starting with an ad for cars in the game 'Zheng Chewei' ("Fighting for a Seat"). Reportedly the ad placement was overseen by Hylink Advertising Shanghai.
A source revealed that prices for Kaixin001's embedded ads range from RMB 50,000 to RMB 100,000 per day. In an interview regarding the matter, Kaixin001 founder Cheng Binghao did not respond to questions about Kaixin001's plans for upcoming ad placements, though he indicated that Kaixin001 will use this to move into advertising services.

Tuesday, November 11, 2008

Online SNS in China IM Extension

The entire online world has taken notice of the phenomenal membership growth of social network services (SNSs) such as MySpace and Facebook. Now China’s SNS market is entering the development stage.

To learn more about current and potential user attitudes toward SNS and mobile SNS, In-Stat conducted an online survey of 704 respondents. The survey’s findings include that SNS has become “sticky,” i.e., these services have cultivated loyal memberships. Also, the SNS market in China has entered a phase of rapid development, whereas mobile SNS is at an early stage of development. Overall, Chinese consumers appear to have moderate interest in SNS and comparatively low interest in mobile SNS.

This report analyzes survey responses regarding user behavior and preferences relating to SNS. Our results show that SNSs based on IM, especially local websites such as QQ Space, are highly popular with respondents. SNS use in China is closely related to IM use, and the long-tail SNS market is of considerable size. Most of the other preferred social networking sites are popular portal websites. Finally, respondent payment and advertisement preferences reveal the business model that most would prefer to use.

Table of Contents


Executive Summary

Definitions

Introduction

Survey Demographics

Survey Results

Current User Survey

Mobile SNS

Potential User Survey

Level of Interest

Preferred Ads

Preferred Uses

Preferred Functions

Conclusions

Methodology

Related Reports

List of Figures

Figure 1. Respondent Age

Figure 2. Respondent Gender

Figure 3. Respondent Monthly Income (US$)

Figure 4. Respondent Time Spent Traveling for Business on Work Days

Figure 5. Respondent Attitudes Toward New Technology

Figure 6. How Satisfied Are You With SNS?

Figure 7. Are You Willing to Pay for SNS?

Figure 8. Which Payment Method Do You Prefer?

Figure 9. How Much Are You Willing to Pay Monthly for SNS? (US$)

Figure 10. What Do You Use SNS for?

Figure 11. Primary Uses of SNS, by Age

Figure 12. Which SNS Websites Do You Use?

Figure 13. SNS Websites Used, by Age

Figure 14. How Many Hours Do You Spend Using SNS per Week?

Figure 15. Weekly Time Spent Using SNS, by Age

Figure 16. Which SNS Functions Do You Use Most Often?

Figure 17. Are You Interested in Using Mobile SNS?

Figure 18. Reasons for Lack of Interest

Figure 19. How Much Are You Willing to Pay Monthly for Mobile SNS?

Figure 20. Which Types of Ads Are You Willing to Receive on Mobile SNS?

Figure 21. Acceptable Types of Mobile SNS Ad, by Age

Figure 22. Which Mobile SNS Functions Are You Most Interested In?

Figure 23. Do You Plan to Use SNS in the Future?

Figure 24. Why Don’t You Currently Use SNS?

Figure 25. Which Types of Ads Are You Willing to Receive on SNS?

Figure 26. What Will You Use SNS for?

Figure 27. Which SNS Functions Are You Most Interested in? 


For more information visit http://www.researchandmarkets.com/research/6658ad/online_sns_in_chin

Monday, November 3, 2008

China's Xiaonei.com To Open Payment System To Third Parties

China's leading social networking services website Xiaonei.com has announced plans to open its Internet payment system application program interface, making it the first SNS website that has opened its payment system to third parties.
The opening of Xiaonei.com's payment system to open platforms aims to help more third party companies, to help them gain profits and get through the coming financial crisis. Xiaonei.com has reportedly allowed all qualified application developers enter its payment system from October 17, 2008. At present, several application developing teams have joined the payment system and the engineers of the website are helping them to get used to this system and guide them to design proper charging models.
Xu Chaojun, vice president of China InterActive Corp, which is a major stakeholder in Xiaonei.com, says that Xiaonei.com's payment system has established cooperations with many Chinese banks and third-party payment software developers. With this platform, the entire payment process can be easily handled and the only thing for the application developers to think about is how to get the money into their users' pockets.

source:chinatechnews

Tuesday, October 28, 2008

Kaixin's clone war

Happy net (kaixin001.com) of all of a sudden popular, SNS (SocialNetworkSoftware, social networking software services that the social website category) market has become an instant Internet market a major hot spots, all kinds of copying the "happy network" model has been copied to varying degrees. Even the happy-founder of Network Binghao old boss Sina has also set up their own community "network happy." Professional analysts point out that such type of social model on the Web site user lack of attractiveness for a long time, its profitability can not reflect the currently Wind also rely on the live cast.

Emergence of dozens of "happy net"

In mid-October, the school has a network of high-profile Oak Pacific Group announced that it has purchased under the domain name kaixin.com and put them on the happy version of the Oak Pacific network.

It is reported that thousands of rubber version of the network is not only happy to promote happy with the original model of the same network, even the login page, as well as the content is almost exactly the same as the original happy network.

In addition, Baidu log on, type the words "Happy net" search "network happy" for dozens. And its interface with the original model is very similar to the network happy.

Not only various types of small sites have been "happy" list, and portal operators also want to share. At present, Tencent, Sina, Sohu and Netease, and other traditional portals have been to strengthen its function of SNS, Yahoo China also officially announced the "relationship" SNS services. In addition, in September this year, China launched a mobile phone-based SNS communities, the new Unicom Unicom also announced the "new forces" targeting young people's SNS site has been online beta.

However, experience so much, "Li Gui," has always been low-key, "Li Kui" network is still happy to choose silence.

In response, some analysts believe that the networks are not happy because of a registered trademark, Oak Pacific Group introduced the "cloning" page not involve infringement, but the Oak Pacific, as well as the many "happy network," the emergence of the network will undoubtedly have a happy normal Interfere with the development.

The lack of freshness marketing model

In addition to the name of the copy was happy with the characteristics of network applications, as well as the success of viral marketing has also been quick to copy each SNS website.

The network's happy to become famous, copy directly from Facebook's "Friends forSale" (the sale of a friend) and "ParkingWar" (for parking), the game has become essential to the SNS website, and even Sina has also set up a blog The same item of the game.

In fact, not only encounter the "copy" of the crisis, genuine happy network users also face severe challenges mount.

Despite the success of viral marketing rely on the rapid accumulation of a lot of users, but after a few months time, over-reliance on small game to win the attention of the user mode from the beginning of the test. There are a lot of happy network users because of a lack of freshness and start moving away happy network.

iResearch Ereli consulting the latest data show that in August 2008 Chinese community services the user a total of 165 million people. Although their total monthly visits, as well as the overall top of the page view, but the leisure services friends users in the community services in the fourth, with the blog, community services, such as a greater gap.

IResearch analysts believe that casual friends site determines the characteristics of the products of its customers and the number of visits the page a few browsers are higher, but it effectively reflects the view of time on the low side of the users of such sites is still a lack of lasting appeal.

In addition, analysts pointed out that the poor profitability of the SNS, most of them still rely on venture capital to live, but so far this year, SNS only in the field of school network, 51.com, was happy the financing network.

Sunday, October 19, 2008

The China social network clone war

In the not-quite-so-distant future in a universe not so far away, a war has begun. Well actually, it's not surprising that in a country renowned for reverse engineering and manufacturing knock-off handbags that a war has begun for the hearts and clicks of netizens throughout China.
Last Friday it was reported through qq.com that Oak Pacific, the company behind Xiaonei.com had registered the domain name kaixin.com. This comes only a month after Kaixin001.com secured USD 4-5 million in venture capital.
Oak Pacific Interactive, who purchased Xiaonei only in October 2006 for USD 2 million has been successful in capturing the student market but falls behind Kaixin001 in capturing the white collar worker market. Oak Pacific itself is no stranger to the clone sites as it's highly popular Xiaonei.com network also has it own clone Xiaonei001.com and have obviously decided that it is a strategy worth trying.
Oak Pacific is arguably one of the most powerful force in China's social networking business having received a committment in April this year for USD 430 million for 35% of the company, from a consortium of VC funds led by Softbank.
Techcrunch reports that Kaixin001.com is

...China’s fastest growing social network having amassed a staggering 7.5 million users in the first 5 months since it launched in May 2008. The site tripled Twitter’s traffic reach in the month of September alone and is currently the 250th most popular site on Alexa worldwide.
To some, the domain kaixin.com lost to such a strong competitor may be akin to having one's hand cut off. We will wait to see if this young new social media Jedi will have the strength to fight the financially stronger empire that Oak Pacific represents given this latest blow.

source:shanghaiist

Tuesday, October 14, 2008

51.com Will Launch Online Game Platform

The Chinese social networking services website 51.com.com is planning to launch a game platform in the coming days and it will also be the first time for the website to tap the game industry since it gained a huge investment from China's leading online game company Giant Interactive Group.
As a leading SNS website in China, 51.com has been planning to shift to the commercial game sector before it gained the investment from Giant Interactive Group in July 2008 and the company has set up a department that is responsible for the development of online games. Over several months' preparation, 51.com has recently announced that its game platform will be formally launched in mid-October and a beta test, in which about 60,000 to 70,000 people will participate, will begin at the same time.
The game platform of 51.com will focus on leisure and friend-making functions, providing poker and board games as well as other leisure games.
Hu Bin, general manager for 51.com's Game Business Department, says this game platform of 51.com is fully self-developed by the company and 51.com owns the complete intellectual property rights. In regards to the large user group of 51.com, the company adopts servers with extra large capacity in the management of the platform. At the same time, relevant emergency measures are also ready to deal with any situation.
In the future, the company will launch more game brands and provide a platform for online games.

source:chinatechnews

Monday, October 13, 2008

Xiaonei Launches Payment System for Application Developers

Chinese social networking site Xiaonei will launch its new "Xiaonei Dou" ("Xiaonei Beans") payment system and open API this week to provide payment services for Xiaonei application developers, opening up a new profit channel for developers.

"Xiaonei Beans" are a virtual currency used throughout Xiaonei as a way of encompassing payment service plans. The site has established an online payment system connected to major banks and online payment processors. Once the company connects the payment system to its open API, third-party developers will be able to accept payment through their applications.

Source:marbridgeconsulting

Yahoo China announced SNS

Yahoo China to Tencent Technology confirmed that the formal launch of the SNS social networking services, and the service to be known as the "relationship."

Yahoo announced the introduction of Chinese business SNS

It is understood that the "Yahoo" has taken the real-name system, and other SNS differentiated services is that it does not rely on the popular website of the game together, but rely on word-of-mouth life of Yahoo services platform, based on the service life of a friend among the dissemination of information. In the future, "Yahoo" will be in the catering services, classified information, to study film, tourism, shopping, and other investment services continue to improve the living.

Tong said, "Yahoo" will be based on the true relationship between the user's mailbox, Yahoo and word-of-mouth information service life of integration, each other. For domestic SNS sites to entertainment-oriented features, Tong commented that "the sale of slaves" and other users of the game did not give a specific value, and life and the information will complement each other very well to make up for this deficiency.

Tencent Technology, "China CEO of the Internet macro investigation" revealed that a group of entrepreneurs in the new wave of wireless Internet and the SNS is a CEO who has been the most promising model. Survey shows that 45.90 percent of the subject CEO of the new wave of pioneering group of the most promising wireless Internet, 40.98 percent of the CEO, said the most promising SNS.

Prior to September 26, 56.com launched flash-based game of the SNS platform, users can add the components involved in the game. At present, many Internet companies into the SNS application, Yahoo China is a late start.

Yahoo China and word-of-mouth network from June 1 since the beginning of integration, combined to set up Yahoo's reputation.

The combined company is headquartered in Beijing, the network of word-of-mouth reputation as Yahoo's business operations are still operating in Hangzhou, the former president of Yahoo China as Hang Jin Jian, president of Yahoo's reputation, the company focused on the future development of services based on the life of e-commerce, community and communication Business, and so on.

Friday, October 10, 2008

China Unicom Enters SNS Sector

Chinese telecom operator China Unicom (CHU) has opened a social networking services website called u-powerbook.com, targeting at the young users of its Up-Power brand.
Since China Mobile entered the Internet sector and set up its 139 Community, China Unicom has been planning its own SNS website. After the completion of its merger with China Netcom (CN), the company will start a large-scale promotion of this website. In fact, China Unicom started to prepare for the project at the beginning of 2008 and its focuses, like China Mobile's 139 Community, are the young mobile phone users in China. This website, which is recommended on the official website of China Unicom, is now undergoing a beta test.
With an interface which is similar with that of the international SNS Facebook.com, the community website of China Unicom integrates services and functions such as an email box, mobile phone instant messaging tool, real-name community and point-based shopping for users.
He Siyuan, CEO of Beijing Caizhi Futong Science and Technology Development and the person in charge of the development of China Unicom's SNS website, says that the website has already undergone three to four months of trials in Liaoning Province and more than 200,000 China Unicom's users have registered as its members. The trials will continue to be expanded to other areas in China, including Jiangxi Province.
source:chinatechnews

BlogBus launch SNS

BlogBus today issued an invitation to participate in the user stations closed its online service SNS "neighbors."

Bus blog notice that the neighboring navigation is based on the background of the important features to add, the user can not only invite, add friends, and friends can also view the recent developments, such as the updated image, personal data and a new log and so on. The function is still at least one phase of the closure, 100 stations have already accepted the invitation to participate in online users.

COO bus blog WEI Hui said in his blog, the blog of the SNS bus service will not be as happy as a social network of networks, such as the introduction of "slave trade" or "parking dispute" and other games, the SNS "The SNS will be present and are not large The same. "

The adoption of hosted blog can understand how many friends of the doubt, WEI Wu Hui said, "I never thought that this SNS, 90% are their friends list, do not know what of the fun."

In addition, he stressed that the bus has achieved the blog user's blog and off, on its Web site registration does not mean that the blog opened. He disclosed that has been done in the relevant plans associated with the future users to blog on the bus to play SNS, at the same time will be able to import their stations outside of the blog.

Bus blog is the first Blog hosting service provider, is also the first commercial operation of the paid services provided by the Chinese Web site Blog. WEI Wu Hui believes that the cornerstone for the blog to be able to solve the SNS blog aggregation and blog to discuss the issue, but also the best prospects for the development of ideas.

SNS There is no doubt that in 2008 China became the most fire of the concept of Web2.0, but most of the social Web site has entered the same competition, online games, video industry are closely watching the SNS, hoping to find a breakthrough point. Analysts believe that the bus blog if you want to achieve a breakthrough in the SNS, the industry needs to bring new surprises.

Tuesday, October 7, 2008

China SNS site review

As ordinary users and industry observers, I often compare a number of well-known in the industry on the sns, a long time, there is some idea, and I feel I have to write it down for reference. I often on the sns including 5gme.com tongshilu.com xiaonei.com hainei.com tongxue.com zhanzuo.com kaixin001.com yiqi.com 51.com mayi.com. I for one, said.

1, I often go to www.5gme.com (originally called 5gsns.com) because there are Hongbo, the old white, white crow in these people, together with the 5G is a circle inside it are numerous, highly interactive, It is said that people will go to one of the sites. 5gme background is the Dai Zhikang Ucenter structures, so the general functions, not too many of the functions of eye-catching point. 5gme the recruitment industry is a very useful function, whoever it to recruit top talent to be issued free of charge information.

2, my colleagues and I often go to www.tongshilu.com recorded, is techweb colleagues recorded the host, but recently the old way and to the small Horn, so activity declined. Colleagues recorded the background Ucenter also built a number of developed their own web game (start of the game, fishing, cs) have some fun, turnip green vegetables have all love to see you do not like the hi.

3, www.hainei.com at home and I often go to one of my earliest sns mixed, but at home since the sale of the Canadian population, there are a number of celebrities because it left for other reasons (Lao Tan, Xie, Hong-bo), I went to a small, but I have always thought that the user experience is at home and do the best, do not believe we can try. His recovery is very comfortable to use.

4, I often go to school www.xiaonei.com reasons, not because there are friends above, but as the largest sns website, it is necessary to look at, I basically have not above friends, too, to be limited to the purpose of Research in schools. Pre-school for a period of time (before the open api) often have bug, we have not, the school is the best imitation facebook, so good user experience, and the school can be described as a collection of external application, the application of the above really Yes.

5, accounting for www.zhanzuo.com seat because there is a good friend in the block account for the work, so often go to see. Recently they staged a bottle drifting, but I did not see anything new, but Block did not account for open api, which accounted for Block is not a small issue, sns the trend is opening up. Open markets will not necessarily, but certainly not open a dead end.

6, www.tongxue.com students must be activated in order to operate, I have not activated it again another day.

7, www.51.com site of the largest friends, I do not have certification through the video, there has been no opportunity to experience the fun of making friends. But I quite optimistic about the 51. We look at Pong to the East or to write the article, "How do I work through the network to make millions of" http://www.admin5.com/article/20080710/93205.shtml is still on 51 a few rumors, is the first 51, director of product is a not too academic, but very understanding of the post-80, he is said to have a few words on-line will be able to catch a girl, this age group who was very understanding. The second strategy is 51 people. 51 Tencent dug from a lot of people, and their salary cap is not as long as you have the ability to chat ultra-high salaries of the personnel, and treatment is confidential (including senior staff do not know).

8, happy www.kaixin001.com. If this is the site of the fire who? I feel happy-go, I recently received a junk e-mail was found in a long time I did not contact a few high school students to my invitation, it seems happy viral marketing is very, very successful. Net happy to see him be able to vote in the huge user base, and some polling tens of thousands of people in the interaction, or even hundreds of thousands of interactions in the morning saw a basically silly to vote (vote title: Kentucky Fried Chicken to the east, south dumplings aunt, To the west of McDonald's, Pizza Hut to the north, where you hungry. Launch: October 3 has the votes cast: 37,415 cut-off time: For-12-10 00:00:00) there are as many as 30,000 people to vote, The ability of a few can match? There are happy that the network often can not, the existence of these concerns. I would be happy network of early users, parking up very early, when I buy a mini cooper 6, I suddenly find themselves stuck to, so I can not stop the fun. Maybe one day I and many users are more or less the same situation. However, a large user base is a happy network of capital, who has been happy to invest, make sure you turn up.

9, ant ants www.mayi.com wheat field is well-known blog site, the blog is a wheat field business model, but the industry is too often a powerful opponent, looking for financing heard mayi, who are interested can go to talk wheat field, I In the field believe that sufficient funds will give investors a pleasant surprise. 1,000,000 RMB for a 1-year to do a Web site, the efficiency of the wheat fields or very high.

10, together with net www.yiqi.com Xie along with the network of teachers, and all sns is not the same as most of a Web site, Xie as a teacher to do windows (Xie think it's all sites are dos, he has to The thing is the windows). Along with the idea and other sns not, I can understand Xie estimated that 59 percent of the teachers, not the estimated number of people able to comprehend the pass.

Vegas, I talk about my understanding of the network together, one: an open platform for teachers Xie wrote in a row 10 to blog about what is open, I said here a few interested friends to see Xie The teacher's blog. The second is: data mining and the sns, Xie teacher, I cited an example in the web1.0 look at the times such as Sina home users, users click on the rate of 1% (Sina home and a few links to the user hits the ratio), web1.0 little progress in the search, such as the google search-click rate is 10%, Xie teachers to do is push you to the accuracy of the information can reach 30-50%. I have been trying to subscribe to the newspaper subscription together, the effect is good, I gave up 3 of the press are all I need to look at, but too little push content, and click up very troublesome. Third: Xie and other teachers have to fight the sns is, three years after the market (now the network along with the user experience, I beg to differ) This was the largest sns and other differences.

More than a few domestic sns's comments, purely from my own point of view of users and observers, and I guarantee that my heart is not from any Web site sns biased, but because of my limited ability or awareness to a sns That mistakes were made, but also invite you to generosity of spirit, and to me that in order to immediately correct.

Friday, October 3, 2008

Find your friends on the Web

Meet Tiffany. She is a 23-year-old woman from New York. Tiffany has just moved to London and is looking to make friends as she is new to the city.
She has made a profile on Facebook in the hope of meeting some like-minded people. She has even included a photo of herself, and some information about her favorite music, films and books. There's just one problem - Tiffany doesn't even exist.
Instead, she is the creation of Kaya Burgess, 23, a journalist from London, to see whether even someone who is fictional can make virtual friends in this age of Internet communication. Within a week she had over 100 "friends".
Tiffany decided to host her own birthday party in a bar, hoping to meet her new buddies. Everyone was invited, and her creator sat in the corner to wait and see if anyone turned up. After waiting for more than hour, nobody had. Tiffany would surely have been very upset - if she was a real person.
This experiment shows that on the Internet, people are willing to call just about anyone a "friend".
The growth of social networking sites (SNS), such as Facebook, has seen the line between real and virtual friendship become increasingly blurred. These sites enable users to create a profile of their personal information, keep in touch with their friends and even meet new people with similar interests. For some people, having more than 500 "friends" on a social networking site seems very natural.
Chai Lin, 26, who works for a record company, joined "Happiness" (www.kaixin001.com) after hearing about it from a friend.
"Now I have 201 friends but have only met 50 of them. I enjoy sending virtual gifts to my online acquaintances. It is a good way to maintain our friendship," she says.
Happiness is a lighthearted SNS featuring a series of games users can play with each other, while other sites are more focused on networking.
Tommy Qin, a 24-year-old management assistant at a Shenzhen-based foreign trade company, uses Xiaonei - another SNS - for business.
"It's much easier and faster to find friends with the same business interest online. I met a guy in the same business as me, and we share information and trade opportunities that are helpful to my daily work. Now we are good buddies online, but we've never met or even exchanged our real names," he says.
But the makers of Xiaonei, which is more serious in its content and tries to connect classmates and friends, are not keen for this trend to continue. Li Qing, from Xiaonei's marketing department, insists that the site is not a place to create virtual friendships.
"Xiaonei aims to connect acquaintances such as classmates and other users. It does not mean to encourage its users to expand their circle of friends on it," she says.
But there's a dilemma for Li, whose booming SNS also aims to expand its user base. With so many different sites available, young people like Qin are finding that more and more of their friendships develop online rather than in the real world.
A 2007 survey by the Horizon Research Consultancy Group showed that more than 36 percent of Chinese netizens have approached a stranger in cyberspace. The rate is much higher than in normal social situations such as business meetings or weddings. The same survey also found that 37 percent of people would never reveal their true identities and real thoughts on an SNS.
Wang Yuanyuan is one of these people. She is a 23-year-old clerk at a Hong Kong-based power plant, and acknowledges that the whole idea of an online friend is often little more than an illusion.
"I started chatting with strangers merely out of impulse and I never expected to make a 'real' friend. I often give fake names and made-up personal information, so how can I expect others to be real?"
Some worry that this approach to friendship will be damaging to young people in the long term. Yang Jianhua, a sociology professor from the Institute of Sociology of Zhejiang Academy of Social Sciences, warns that young people should not rely on social networking sites to find new friends.
"It's hard to get deep in the virtual world," he said. "These relationships are often based on games and so remain superficial. They can lead to an absence of intimate relationships in real life."

source:chinadaily

Friday, September 26, 2008

Chinese Facebook clone secures USD4-5 million in venture capital

Adding to the list of Chinese social networking service providers like Xiaonei and Tencent, kaixin001.com (开心网) has confirmed to have secured USD4-5million in venture capital today from Northern Light Venture Capital headed by Feng Deng, one of the top 10 Chinese venture capitalists in 2007. Launched in April this year, the SNS that is still a private beta already boasts over 20 million active users. Rick Martin (@pandapassport) reports on CNET that the Chinese Facebook clone includes features such as a photo uploading, blogging & micro-blogging platform, music sharing and 1GB online storage space.
Tangos Chan of cwrblog.net comments that the popularity of Kaixin001 is attributed to the Parking Wars and Friends for Sale games hosted on the platform.

Thursday, September 18, 2008

Kaixin001.com Gains USD5 Million Investment From NLVC

According to statements to local media by Wu Jiong, an investment partner of Northern Light Venture Capital, the company will invest USD4 million to USD5 million to the Chinese social networking services website, Kaixin001.com.
Wu says that this is only the first investment in Kaixin001.com and by the model of Northern Light, the company may continue to invest in this website.
Referring to the reason for choosing Kaixin001.com, Wu says on one hand, Northern Light is optimistic about the model of Kaixin001.com. On the other hand, the partners of Northern Light believe in the abilities of Cheng Binghao, the founder of Kaixin001.com.
Kaixin001.com is now a popular SNS website that provides games and functions such as fighting for parking spaces, votes and tests. People can earn awards through these games or by inviting their friends to register on the website. Relying on these unique features, the website has gained great popularity, especially among white collar Chinese, since May 2008. In August 2008, the daily IP traffic of Kaixin001.com reached 720,000 and its daily page views were over 30 million, so the company claims.
Founded in 2005, Northern Light Venture Capital is a China concept venture capital firm focused on early and growth stage opportunities in technology-enabled businesses. NLVC targets businesses that leverage China's industrial, economic, or human resources.
Source:Chinatechnews

Wednesday, September 17, 2008

Chinese "facebook" friends hooked on games

Richard Gao has a problem. He owns 10 vehicles, ranging from a Harley-Davidson to a luxury SUV, and they are constantly in danger of getting parking tickets.
"I have to keep an eye on my cars all the time so no one gives me a ticket," said Gao, a PR professional in Beijing.

Fortunately for Gao, these tickets exist only in the virtual world of an online game called "Parking War." Unfortunately for Gao, so do his cars.

A players' page on kaixin001.com shows four virtual parking spaces for his five virtual cars and a list of his friends. An iResearch survey shows that internet socializing is expected to grow. [China Daily]
Gao is one of a growing legion of Chinese office workers who are hooked on "Parking War", which is hosted by Kaixin (kaixin001.com), a social networking website.

The rules are simple: each user owns a street with parking spaces. If he catches a friend parking illegally, he can ticket the offender and collect a fine. Once he earns enough (virtual) money, he can buy more (virtual) cars.

"Playing 'Parking War' with my friends is fun," said Gao, 32, "and it brings you closer to your friends."

An estimated 30 million users a day log onto Kaixin ("happiness"), which combines a social networking service (SNS) similar to Facebook or Myspace with online games. Earlier services such as xiaonei.com and 51.com targeted college students; there are also dating websites, such as Jianyuan.com, and business websites, like Tianji.com.

According to the iResearch Consulting Group, the combined market value of networking services in China exceeded 500 million yuan ($71 million) in 2007, of which social networking services accounted for 280 million yuan, dating services 220 million yuan, and business sites. 4.5 million yuan. The total is expected to reach 1.6 million yuan ($229 million) by 2011.

"The SNS market in China is ready to take off," said Xu Bin, an analyst at iResearch. About 72 million Internet users per day visited SNS sites in July, compared to 25 million per day in February, according to Xu.

"That is quite an amazing increase," he said. "It is a natural step after the national frenzy of blogging and forum posting."

Kaixin, which experts say is a 'faithful copy" of Facebook, is the brainchild of Cheng Binghao, a former executive at Sina.com, China's leading web portal. Cheng has declined to comment on rumors that he has received a $5 million offer from venture capitalists.

Although Facebook launched a Chinese-language site six months ago and MySpace has many applications tailored to Chinese users, they have not been able to keep pace with local networking services. Kaixin appears to be the favorite of white collars in big cities, the most lucrative market for developers.

Kaixin's secret lies in its easy-to-play games and in its marketing strategy, described as an "invitation virus".

Once a user registers, the website sends out emails to everyone on his MSN contact list, according to Hong Bo, a well-known Beijing tech blogger. New users who might otherwise ignore the invitation are seduced by the presence of a familiar name on the email, according to Hong.

When Richard Gao, a former Facebook user, received email invitations to join Kaixin in May, he deleted them.

Two weeks later, however, Gao discovered that his co-workers were all playing "Parking War" or sending virtual "teddy bears" to their friends on Kaixin.
"Everyone was talking about it. They would even yell at each other if they got a ticket on their car. I didn't want to be left out," said Gao, who now has 70 friends on his Kaixin web page.

Facebook is widely used by ex-pats and Chinese who befriend ex-pats, but has not caught on with ordinary Chinese, according to media expert Jeremy Goldkorn.
"The reason Facebook and MySpace don't work in China is because they don't have enough local users to trigger the ripple effect," said Goldkorn.

The secret of Kaixin's success, according to Goldkorn and others, is that it combines social networking with gaming.

"The interesting part is that you are playing with people you know," explained Richard Gao. "Suppose you get a parking ticket from a total stranger. So what?"
Kaixin's clean layout and simple design also appeal to Chinese netizens.
"Yes, it looks like Facebook. But it looks more tidy and simple,' said Li Haibo, an editor of a popular science magazine in Beijing who joined Kaixin last month and brought 62 friends with him. "That's important for highly-stressed white collar workers."

In addition to "Parking War," Kaixin users play "Friend Sales," a game in which each user can be sold as a "slave" twice a day. "Masters" can earn money by forcing their "slaves" to work as singers, miners or toilet cleaners, or they can just "touch" them for fun.

Users say the games provide entertainment and enhance friendship.
"It is really fun to 'slave' your friends and ask them to serve a cup of tea or make them sing a song," said Zhao Yun, 27, a photographer in Shanghai.
"If you like a girl, for example, you can purchase her as your 'slave'. You might have to fight for her "slavery right" with other people, which shows how much you care for her."

Although many of its applications are similar to Facebook and MySpace, Kaixin succeeds because it is more entertaining, said Hong Bo.
"Kaixin is more about playing games than networking or finding a job at sites like Linked-in," he said.
Xu Bin from iResearch agrees that the site's simplicity appeals to users between the ages of 18 and 35, as well as to the increasing number of Internet users in rural areas. Sites like Facebook that allow users to further develop the application are not feasible in China, Xu said.
Kaixin's gaming component can be a double-edged sword, however.
The more users are attached to the games, the less they work on other content such as blogs or pictures, which are essential for the site's sustained development, according to Xu.

For Richard Gao, his relationship with Kaixin is a love/hate affair. He says he enjoys his new "toy", but has formed an "annoying" addiction to the website.
"I log on at least three times a day - in the morning, after lunch, and before I go to bed," he said. "Life is boring without it."

Source:Chinadaily

56.com Will Shift To SNS Sector

An investor of 56.com says that with the approval of its board of directors, 56.com, the former Chinese video website, will shift to social networking services.


This news from the unnamed investor was posted on Sohu.com's IT channel and is the the second piece of news that says 56.com will shift its business focus since the website stopped service for over a month because of complications with its online video licensing. Early reports said that the website will shift to providing widgets, but the rumor was debunked by the company.

According to the investor, the shutdown of 56.com is the direct cause for the website's transition. At the same time, the severe competition among Chinese video websites and the lack of a profitable business model in this sector are also the reasons for 56.com's giving up of its video sharing business. After withdrawing from the video website sector, 56.com will shift its focus to animated photo albums, which is one of the earliest services of 56.com.

On June 3, 2008, 56.com stopped working for a so-called equipment room wiring error according to a notice released by the company. However, industry insiders said that the website was warned by relevant government departments over its "irregular" video contents. Its website returned to normal operation on July 11, but the one-month closure greatly impacted the website's reputation.

Staring from the end of 2007, China's State Administration of Radio Film and Television launches a new licensing system, according to which, only video websites with licenses have the right to operate online videos. At present, many video websites, including Tudou.com, Youku.com and Ku6.com, have gained their licenses, but 56.com is still unauthorized to operate in this way.

source:chinatechnews

Tuesday, September 16, 2008

SNS Websites Block Baidu Search Engine In China

After Chinese online auction website Taobao.com last week announced plans to block the search engine of Baidu.com (BIDU), social networking services websites, including Blog.sohu.com, 51.com, Xiaonei.com and Hainei.com, also have admitted to blocking Baidu, the top search engine in China.
According to a manager of an SNS website quoted by ChinaByte.com, many popular SNS websites are blocking or will block parts of search engines, because SNS are based on a real-name system and they don't want the automated bots from the search engines to index their information. If the information of users can be extracted by search engines, it will be serious invasion of the users' privacy, which suddenly appears to be an issue in China. Although some websites that have records of users' private details set code to prevent the entry of search engines, a few search engine companies will not observe those standards, so SNS websites have to block these search engines to protect the privacy of their users.
For example, search engines are requested to observe the robots.txt rule, which is a file hosted on a website that is made freely available to automated search engine agents and tells those search engines what should be searched, and what should not be searched, on a website. The Chinese search engines might be ignoring these robots.txt files because many websites themselves appear to have callous disregard for their users' data and a lack of technological understanding on what the robots.txt should contain. The Xiaonei.com robots.txt file currently only disallows Baidu's spidering of its pages, but other Chinese websites fail to provide enough guidance to search engines.
Foreign SNS website Facebook has created a successful model in refusing most search engine queries. It is almost a blank on the first page of Facebook. Every visitor should log in to see the contents and it is almost impossible for search engines to access these contents, though they are allowed to index a small portion of the site.
Some managers of Chinese SNS websites say they have set up an informal alliance to resist undesirable searches and may even replace current search engines.
source:chinatechnews

Thursday, September 11, 2008

China Mobile Launches SNS

A source at China Mobile (NYSE: CHL; 0941.HK) has revealed the company is launching a new online social networking service (SNS) called "139 Community" (www.mompy.com). Handset users can use their phone number to register and login at the site.

According to this source, China Mobile also intends to release other Internet products in the future.

Editor's Note: Previously, it was rumored that China Mobile was planning on setting up a new mobile Internet company. For more background, please see "Rumor: Aspire to Manage China Mobile Internet Spin-off", MD 4/07/08 issue, and "Rumor: China Mobile Establishes Subsidiary for Internet Services", MD 4/03/08 issue. The 139 Community site has several features that allow interactivity between the online site and a user's mobile phone, including the ability to send a photo, via MMS, or text-based blog from the user's handset to his online profile page.

source:marbridgeconsulting

Tuesday, September 9, 2008

Sources said 56. COM interested in transition SNS

According to sources, the video sharing site 56. COM  recently intention to give up pure video site targeting, intends to increase SNS video direction in transition. Recently, the site has built a research and development team, closed-end product development.

This is 56. COM suspended for more than a month, the site reported news of the second transition. Will resume service in the former, sources said it intends to transition Widget, but this is followed by 56. COM's denial.

July 11 morning, 56. COM formal resumption of services. In the ensuing two months time, 56. COM has been keeping a low profile external, not to make any external services on the cessation of the storm response, the executives of the company has not made on the future direction of business.

Industry sources said, 56. COM current flow has been restored to stop before about 70 percent, also reported that 56. COM due to the loss of customers and other issues, has given up video-sharing business, the restructuring plan. However, these allegations are not 56. COM's response.

It is learnt that, 56. COM SNS in the field of new products will combine video sharing and social networking features SNS, try to video site of the model communities seek new breakthroughs. The SNS before and online games with the model, the Internet has been a lot of the industry giants recognition.

MySpace China CEO Resigns, Oak Pacific CMO May Join

A spokesperson for online social networking service MySpace China has confirmed that the company's CEO, Luo Chuan, will soon leave his position. The reason cited for the resignation was a difference of opinion between Luo and other senior executives on the company's future development strategy.

According to a report from Tencent Tech, Wang Xiujuan, the Chief Marketing Officer and executive VP of Web 2.0 platform provider Oak Pacific, has confirmed that she will resign from Oak Pacific in the second half of September. Rumors have suggested Wang may join leading Chinese online portal Sina (Nasdaq: SINA), but a MySpace China employee revealed that he saw Wang at MySpace China's office last week.

Source:marbridgeconsulting

Friday, September 5, 2008

Offices battle obsession for slavery sites

SCOTT Wu, an advertising company executive, gets up early each day, logs onto Kaixin001.com, buys up some virtual slaves, fights over parking space and then goes to work - a contented man.

Like Scott, hordes of Chinese people are getting hooked on Kaixin, a social networking site with games like "Friend for Sale" and "Parking Wars."

The total obsession of workers with these games has sent alarm bells ringing through corporate offices.

Company managers feel that employees are spending too much time on these sites, affecting efficiency and productivity.

"Networking sites are the biggest priority in my life now. Even at work I tend to log onto the Website, the minute I am unoccupied," Wu confessed.

Alarmed by the invasion of Kaixin, companies like Accenture Consulting (Shanghai) Ltd have blocked the Website, saying that it is hurting the productivity of employees, according to a report in the Oriental Morning Post. "It is really inappropriate to spend time on social networking sites during work hours. It is so big a distraction that it poses a huge challenge for office administrators," said Daniel Ju, general manager of Shanghai VIPCare Co Ltd.

"The addiction is very infectious and affects everybody in office. Although I have registered on the site, I do not find anything interesting or special about it," Ju said.

The most popular games on Kaixin are "Friend for Sale" and "Parking Wars." The games were launched in June this year.

Users can buy their friends as "slaves" and command them around. It is also a way to gauge a person's popularity on the network.

"After I make a purchase, my friends become my slaves. They have no choice but to be under my command until someone else buys them or they earn enough money to pay for their freedom," Wu said.

In "Parking Wars," users can buy virtual cars with money they earn from parking their cars in lots belonging to other users. The longer you park, the more you earn.

"The most exciting part is when you spot a car in your parking lot. This way, you can grab all the earnings of the offender and report them to the virtual police. But I need to pay constant attention to this site," Wu said.

The possibility of the site being blocked in offices has raised the hackles of Netizens.

"I will try to log onto the Website through overseas servers in the office or at home," said Lily, an office worker. "Anyway, sometimes work is too boring and I should have some entertainment."

Nearly half the employees of ISB Shanghai Ltd have registered on Kaixin, according to Kristina Xuan, the company's office manager. She, however, does not support blocking the site as it could be counter-productive.

"The stricter the rules, the more negative employees become. I believe Websites like this are a temporary craze which will die out soon," Xuan said.

Kaixin, which was created by Sina's chief technology officer, however, declined to comment, saying that the Website is still "in the trial period."

Zhang Zhenning, senior human resource consultant from China HR's talent research center, said that the decision to block a Website depends on individual companies. "Employees of technology or manufacturing firms should not be allowed access to such Websites as it may affect output. But those in the creative industry need not be so strict. Actually, even if there was no Kaixin, there would be other distractions," Zhang said.

source:shanghai daily

Monday, September 1, 2008

China Mobile started online community SNS

September 2 news sources recently disclosed to reporters, a subsidiary of China Mobile Group Zhuo Wang has started online Internet-based platforms and mobile platforms Web2.0 model SNS community.

It is understood that in June this year, Wang Zhuo Internet companies have been open to the community to recruit community platform for mobile Internet SNS architect, senior engineer, project managers and other jobs.

Some analysts believe that due to weak growth in traditional telecom business, China Mobile users may take advantage of角逐SNS market. The official said that China Mobile SNS has done a lot of advantages, such as the huge user base, ready-made payments platform, has accumulated a certain social relations based on the user database, the number of partners, such as industrial chain.

Ereli also on the Advisory pointed out recently that in 2008 the global social networking site into a period of rapid development, China Affected by this larger. At present foreign SNS community website has been Facebook, Xing, Myspace, Cyword entered China, the Chinese mainland to the school network, Hainei network of networks, such as SNS site at a certain impact. At this time, China Mobile entered the SNS community networks to the market no doubt that this has been a highly competitive market, create more variables.

Monday, August 25, 2008

51.com Open Platform to Allow Payments

A senior PR executive for Chinese social networking site 51.com has revealed that the site's open platform will allow third-party cooperative partners to directly charge users for fees, and that in the future the company plans to help "preferred partners" with financing. 51.com will provide a payment system for third-party developers for its platform to allow them to charge fees in "51-coins." After taking a commission for payment processing fees, 51.com will share the money with developers; revenue sharing details have yet to be determined, but it is rumored that it will likely be a 50-50 split.

In the future, 51.com also plans to help third-party developers manage their servers in order to keep servers from being overloaded with high traffic volume generated by the system.
Source:marbridge consulting

Wednesday, August 20, 2008

WEBGAME and SNS Receive The Capital Attention, The First General Assembly Held in Beijing

from 2005 began to blog, video, community, represented by WEB 2.0 wave swept through China's Internet industry, after three years of development of the lack of a mature business model, the lack of direct profit, and WEB2.0 many enterprises are facing the test of life and death. The end of 2007, after a year of development gradually become mature WEBGAME like a shot in the arm, let people following online games, wireless value-added, e-commerce, Internet marketing and after seeing the profitability of a new hope, especially for a high-adhesion, The business model is not clear a profit of SNS communities new model. At the same time SNS community website for a quick "Shouchong" more vulnerable "out of favour" in the audience WEBGAME bring more high Mount of users. Community expansion of the value of the game, the game community driven development, WEBGAME and SNS combination of business models, increasing the industry's concerns and have test the waters. To this end the China Internet Association and the China Investment Network will be a number of joint investment and financing institutions, on November 14, 2008 and held the first WEBGAME community SNS General Assembly.

June 2008, SNS Jiuyou Wang launch its own website - long Friends Network, Tencent launched the first web game, "Silk Road Hero", MSN with the partners I Robot test the waters WEBGAME joint operation Wulin the three countries; 2008 July, the Giants acquired the leading SNS community 51. Com, Qianxiang acquisition pea interaction; August 2008, and I wonder 51 wan web site jointly enter the gaming market, the software provider of dynamic network of community launched a "bubble playing" Joint Operating platform, the game will page the way to joint operations with the station master and win-win; Baidu with a grand, 51 wan, Chengdu, DreamWorks co-operation, such as web games, Thunder test the waters web games, MySpace announced that access to web game market, the Shanghai Science and Technology has Weilai Focus has started to build WEBGAME with SNS and the leading web platform for game operators - Vera platform, accounting for Block network, network happy, Hainei also have to their communities more entertainment, Sina, Microsoft, Google, Yahoo, Alibaba And so on are all doing a similar layout. Whether it is "game of the community" or "community game", a website that the game of the trend of cooperation with the community.

It is in such a market opportunity, the first WEBGAME community and SNS General Assembly, "are taking place in the future" as its theme, depth and SNS WEBGAME mining community with the business model of the Internet and the development trend of commercial value. Government and industry authorities, investment institutions, WEBGAME developers, game operators platform, community, support and relevant technology providers, will gather WEBGAME and SNS community predictability of the General Assembly to express their views, and the participants together representatives from all sectors Exchange and interaction. In addition, the China Internet Association will jointly invest in China Network and the mainstream media co-mining industry and the introduction of the "2008 China WEBGAMETOP10 recommended list" and "WEBGAME and SNS business community with the best recommended list", the site will also hold a grand ceremony and investors WEBGAME venture with the team, community and chief WEBGAME products and projects double-election activities. Welcome the active participation of professionals.

The Development of Web Games: Why Shi Yuzhu has acquired the Community Company

Present, the Internet sector is the focus of the two sns and web games, with the facebook in the tremendous success of foreign and domestic sns also set off a wave of school, such as the quality sns Hainei already inhabited by a large number of users. At present, another focus of the Internet "online games" also gives the area has tremendous shock, that is, network giant M & 51, Shi Yuzhu has been said to hold 51. Com 40% stake in a 51. Com's largest shareholder, and Have increased holdings to more than 50 percent of the priority control. "According to Sina information technology, network giant, chairman and CEO of external Shi Yuzhu recently said that this year will be putting in a lot of resources to the network of community building and mergers and acquisitions. Because, in his view online games Community-based and community network game of the year since the industry is an important trend. Shi Yuzhu of the merger on the website of the game, how the development of the Enlightenment? »

Web game as a hot spot in today's online games industry has increasingly sought after markets and the players. Web Games (webgame): refers to the need to download the client, can be directly through a web browser (such as IE, FireFox, TT, Opera, etc.), Home games will be able to log in the network on-line interactive games.

At present the domestic online games market impressive page of several games, is 51 wan's "rising empire", "instant noodles three countries" and "God of the world" and other high-quality web games, online games craze has swept Today National, with its simple games page, download the client without the advantages are many players have been especially white-collar class and the student group sought after.

Web games of the fire, but also showed a very clear upward trend. Domestic operators of the web game started more attention and investment. In addition to Baidu and 51 wan, 17173, grand, The9, Jinshan, and other companies are optimistic about the game and have started Web page layout gaming market……

However, the development of web game has not yet reached full maturity stage, how to develop in the future, the web is the trend of the game are what we should explore issues of concern.

+ Web community game will be fast-growing outbreak

Because the characteristics of web games, as players from playing this game to the web page on another game time costs low compared to other games, so a page in the game quickly, "Shouchong" At the same time, but also more easily " Out of favour. " A strong cohesive community website, it is undoubtedly the solution of this problem, "Liang Dan Miao medicine." Web games for the community to bring more customers and revenue, and the community are also able to bring the same page the benefits of the game, the two mutual benefit, which are "marriage" a combination of natural. In that regard, 51 wan company early in the team is aware of the importance of the model, the better the website of the game and the community together and made a "my game space" Players create personal space, received very good Results. At the same time the number of online game series record, 51 wan site is a few months time quickly climbed to 3,000 ALEXA ranking of the site. According to a "Luanwu the Spring and Autumn" the beauty players, playing the game at the same time, often to communities to make friends, explore玩法skills, size of benefit.

Content: PK category has great potential for the development of web games

As the game website at the early stage of development, subject to the restrictions on various factors, PK game relatively scarce. The habits and games like PK of netizens accounted for the vast majority and thus the page on the PK gamers online games category demand relatively strong.

Technology: HTML + Flash

Taking into account the characteristics of web games, and without prejudice to the core concept of the game page under the premise, how can we make the game more extensive web of audio-visual impact, the interactive nature of good and practical Ke Wanxing, to a large extent is needed Technology to solve. The page has not yet specifically for the development of the game for the language now, making full use of existing technology, integration into the web game, to have these characteristics, is the delay of urgency. HTML has a lot of good advantage, but their interaction is natural weakness. Yijuntuqi Flash technology, which the rich interactive features, very much in line with the development of web games. Although the customers may need to install on a PC used to support the Flash browser plug-in (at present many browsers support Flash, and almost all browsers support the Flash plug-in installed), but because the Flash plug-in is very small, but with A web browser's development, more and more all the default Web browser support Flash, so some people worry that using Flash technology runs counter to the original intention of web games, this is no need to worry about.

Sunday, August 17, 2008

Mobile Social Networking Service Embedded In China

Chinese mobile handset company Ramar will embed the GyPSii location and social networking application on the forthcoming range of the company's "amsam" Windows Mobile devices.

This new agreement between GyPSii and Ramar has provisions for revenue sharing between GyPSii and Ramar based on current business models for mobile social networking including advertising, in addition to license revenues from Ramar for pre-bundling of GyPSii on the devices. Neither company has provided details on estimates in the amount of revenue they forecast from this deal.

GyPSii will initially be available on "amsam" devices in both Traditional and Simplified Chinese. Ramar will promote and distribute the GyPSii-enabled phones directly from its own stores, and also via retail partners across China. The deal includes provisions for GyPSii revenue streams from both IPR licenses and mobile Geo-advertising business models.

GyPSii currently interoperates on Symbian, Windows Mobile, and BlackBerry devices, as well as the Apple iPhone, along with browser-based Internet connected devices.

Source:Chinatechnews

Wednesday, August 13, 2008

China Yahoo Launch Yahoo Contacts

August 12 - Yahoo China was recently launched social networking services - Yahoo contacts, the service is currently used to invite a registration mechanism. It is understood that Yahoo China from the United States last year, Yahoo has introduced a social attributes of Yahoo! 360, and the name of Yahoo space operations.

Yahoo China to abandon My Yahoo! Business

Sohu IT found that Yahoo contacts domain name is http://my.cn.yahoo.com, and in foreign countries my.yahoo.com is My Yahoo! Used. It is understood, My Yahoo! IGoogle is similar to the services, users can My Yahoo! Add RSS feeds, weather, constellations and other modules. Yahoo China has been no official Chinese version of My Yahoo!, From the contact to use My Yahoo domain, not Yahoo China launched My Yahoo! Plan.

Yahoo in July this year, the United States formally launched the new My Yahoo!. The biggest new feature is that in addition to the right-hand column of the Yahoo ads, users can better organize their content.

Yahoo invited to contact the current registration system, users need to have registered users can obtain a registration key registration, but Sohu IT users did not find the entrance to the invitation. This one on condition of anonymity, said internal has not yet been opened to outside users in China Yahoo the right to use the invitation.

Yahoo's community-based strategies have been wavering

October 2006, Xie Wen, general manager of Yahoo China and Yahoo said to be done, but working 40 days after the Lightning Xie Wen left. Xie Wen Yahoo community strategies to end in failure.

February 2007, Yahoo China from the United States Yahoo introduced a Yahoo! 360 °, named Yahoo space. Yahoo then will the original album, Friends of geopolitical people to integrate Yahoo services such as space, and in 2007 launched a match demand, music show, Huabao She and other services, but with the Yahoo China early this year of layoffs and restructuring in China Yahoo service life The determination of the strategy, Yahoo has cut some services space, the only blog and photo albums in the operation.

Yahoo contacts in addition to integrating Yahoo Mail, did not integrate other community services, especially Yahoo album. Sohu IT found, click on other users to share images, open the picture is actually the final page, can not comment or tagging, and other operational functions is very weak.

At present, the social networking sites have not yet found a clear profit model. "Yahoo China's reputation and life services to be done after the merger, it is impossible to invest too much in the community, while Yahoo's strategy has been changed, the business does not have enough patience, it is very difficult in the community of its business success." A departure from the Yahoo! The informed source said.

Monday, August 11, 2008

Xiaonei's Plug-in Developer:Every Day May Receive 10 US Dollars

In July, Xiaonei open platform after the network announced by the industry and developers challenged.

Most people think that their network open platform agreement not open, while the developer's lack of respect for the rights and interests. The first agreement will be limited, developers and procedures may not have any business school network conflict, while all the plug-in only limited use in the school network, restricting third-party sites in the school network to promote the possibility. Related agreements also pointed out that through the school network, opening up the application development agreement, all rights to the campus network, if a problem by developers assume responsibility.

Faced with the user's queries and dissatisfaction with their network then began to study amending the agreement, and clearly marked with plug-in application of the rights vested in the development or developers. At the same time school network Open Platform for that in the future, we will also continue in accordance with the views that open platform strategy and policy, and guarantee full respect for the interests of third-party development teams.

Analysts believe that the school would open platform for development is a positive signal, excellent plug-in developers will be given some benefit for the promotion of their role in promoting the development of plug-ins. Taobao open platform also said that through Taobao open platform, developers can use the API, to create new business applications and win the potential profits.

A plug-in developers to Sohu IT revealed that in the development of its plug-in application page has placed three ads, one ad is Google AdSense, the daily income of about 3-5 U.S. dollars. The other two ads to sell their remaining plug-in providers, service providers a plug-in to provide the server and another plug-in to its advertising costs about five U.S. dollars a day in, day total advertising revenue of 10 dollars.

The developer said that the current development of its plug-in has over 130,000 users of, but advertising revenue than income at the site had to do a lot worse. "If schools can help us sell ads, we will be more enthusiasm." The person said.

Buy and Sell Your Friends as Pets

As long as you have enough "cash", you can buy friends as a "pet" from a childhood name, disruption to, appease one, this is the recent Hainei (www.hainei.com), Xiaonei (www. xiaonei.com) network, and so happy and in particular on the site of a fire games: the sale of friends. Many netizens said that participation in the game, just feel that the games themselves are fun, but also the hearts of the pool can vent to the anger of the play, and others have not thought about slavery.

Play: "Friends sale" very crazy

It is understood that Hainei network and their network is the real-name system, require users to provide accurate and truthful and valid personal information. Thus, in such site, accessible to the friend's name, age, gender, graduate schools and work units, and other information.

By installing the "Friends trading" games, users will be able to participate in the sale, everyone has a "value" and "cash." In the school network, when you become a friend of the "pet" In the future, you can, "he disruption", for instance, "he treated the pain Chen Shui-bian," "hungry he is not a day to eat," so that he "youths to dig Coal "wage, you can also earn" cash "; feeling good, can also" pacify him, "and his" dinner "," Sister Lotus concert to see "…… you do not want him, they" abandon He "or" discount handling of the "big sale bar. But do not forget you can buy friends when the "pet", you may also be buying a "pet."

Sunday, August 10, 2008

Chinese SNS Development:main Website and Product

Platform categories:
Tencent QQ.com: to instant messaging platform based on the SNS
Baidu baidu.com: to search platform based on the SNS
Alibaba alibaba.com: to business applications platform based on the SNS
With net yiqi.com: to open community of network-based SNS platform (to be proven practice)

Business categories:
Wealink: Tools of the SNS
Tianji: not obvious characteristics
Linkist: Tools of the SNS
hainei: SNS community

Culture:
Cellular network (http://www.artcomb.com):'s only a visual artist for the Chinese service SNS site.
Friends-net (u.fozhihui.com): At present the latest network application of the SNS groups, in this inside-Friends, Friends of netizens common stand-help, learning together. (Buddhist spirit of sharing and the sharing of the Internet with the head)
foface (www.foface.com): Buddhist-oriented network of friends, a UC Home procedures.
Birthday Network (http://www.shengri.com: birthday to the theme of community friends network. Provide practical birthday reminders, customized services blessing!)
Internet home (hulianjia.com): the face of the new access to the Internet users, creative design enthusiasts network of friends, here, you can contact each other to your friends and family, a UC Home procedures.

Tools categories:
Advertising elite network (http://www.zhicity.com/sns): advertising for professional services team to provide the tools nature site.

Community categories:
Zhai.La: for today the most popular family homes were SNS exchange platform, is now known as Zhainei (ZhaiNei.com), and other SNS Zhainei different from the home network is a group of people living in
u.8264.com: Mix-oriented, self-service travel enthusiasts the SNS, there are 3 million people'll stay, and to increase the speed of 300 high-speed development, a UC Home procedures.

Campus and entertainment categories:
Xiaonei, of Block, 51. Com, Ipark

Friday, August 8, 2008

Pony Ma:Not Optimistic About Facebook's Open Platform Model

When interviewed by a reporter last week, Pony Ma made it clear that he was not optimistic about Facebook's open platform model. "Abroad these things are easily outdated and will soon touch the ceiling, just like Internet chat room."

Last year in May, Facebook launched a developer platform, attracting a large number of developers, thus the introduction of a wealth of application software and services, thus promoting the rapid growth in the number of subscribers. Facebook platform in view of the strong development momentum, other sites have follow-up, Google launched an open platform for social networking sites OpenSocial, the campus network and other domestic social networking sites also mimic this model.

However, Pony Ma said that he had not seen such an open platform can really bring any high-value things. He insisted that should be a good platform to provide their own applications and services, leading at least part of their development should be. "We may be unhappy that the opening will always be better. In fact, if the application is good, his platform developers will do, sooner or later be replaced if it is not, and that certainly is not good."

Pony Ma of Tencent is the idea of "one-stop Internet service providers" and Tencent goal is to create "life-line community." On the one hand, provide free instant messaging QQ, e-mail, online store and community services, and other basic applications, gathered popularity, bringing traffic on the other hand, QQ through this platform, enter the information portal, online games, e-commerce, online payment , Search and other fields, bringing cash and income, thereby creating a mature business model.

In fact, apart from Tencent, Microsoft, Google, Yahoo, Alibaba, Baidu, etc., are all done in a similar layout. Ma Huateng, Tencent's advantage lies in the fact that it has the largest user of instant messaging, China's first flow of the portal, the coverage of China's Internet users reached 90 percent.

Murdoch expressed MySpace.cn subscribers reached 50 million


News Corp. CEO Rupert Murdoch expressed the hope that within two years MySpace.cn subscribers reached 50 million, and strive to China's successful social networking market leader, when he visit MySpace.cn yesterday afternoon.

via:Sohu

Xiaonei's open platform allows developers to put ads in the App

China's largest SNS site Xiaonei launch open platform, introduced a series of new initiatives: First, held a total prize money of up to 300,000 of the App Development Competition, and in less than a month on the start of 6000 to attract developers (including the team) in Competition has accumulated more than 3,000 entries were App. Then their network launched "App reward value-added" program, given to promote the development of new subscribers from the App net profit school model - a series of moves, as evidenced by their net value on the open platform.


In many domestic announced the opening of the platform site, taobao and their network is much concerned about the two sites. The former is because in the open strategy on the developers to make clear that "making money" profitable, but their network is because of the huge user base, App highly profitable industry has potential concern. SNS site as the "open" forerunner, the school network itself the "open platform" attached great importance to the launch "App reward value-added" program, the school network in the recently passed the supplementary agreement, the official said allows developers to the App (Plug-in application) Canvas page ads.

Thursday, August 7, 2008

Open source SNS in china

uchome come from comsenz , who develope the No.1 forum software in china.

ThinkSNS come from the office laps project, WEB-based on domestic technology leader in the development of ThinkPHP framework, as well as IM client software.

Wednesday, August 6, 2008

iResearch:Xiaonei,No.1 of China SNS market

August 6 - iResearch for the latest launch of the Internet for users of research systems iUserTracker the latest data show that in June 2008, Personals Community Website cover the number of users reached 75.03 million people. Xiaonei and 51.Com respectively 16.34 percent and 14.21 percent of Internet users reach in the first row, second place, making friends in the community site obvious advantages. Earlier, school network and 51. Com has received heavyweight investment, made by the SNS industry as a whole great deal of concern.

iResearch iUserTracker the latest data show that the number of their net monthly coverage reached 27.07 million, Internet users reach as high as 16.34 percent, exceeding the third Juyou as much as double the number of monthly coverage, and occupies 63.41 percent of the absolute market share. Just with the giant group of high-profile joint 51. Com, also occupy a 15.54 percent market share, its number of monthly coverage has reached 23.55 million passengers. MySpace China Juyou stations and network while in third place, but the number of monthly coverage with a gap of up to two more than 10 million people, more market share is only 2.69 percent, Thus, its localization is still a long road.

Xiaonei is in Qianxiang had received 430 million dollars in financing, caused great concern in industry, then 51. Com giant group received 51 million U.S. dollars acquisition of its 25 percent stake in the industry will be community website to bring attention Vertex . Since then, the school network and 51. Com has open platform, from product content and functionality, and further consolidate its market-leading position. iResearch Advisory iUserTracker the Q2 data is proof of the two sites, open platform after the tremendous effects have been demonstrated. Two social networking sites themselves a huge user base and innovative vigour, but also proved itself has been really high to see the value of VC.

Monday, August 4, 2008

China's young people connect online

Alex Zhang opines on his blog about music and movies and, most recently, learning to drive on Beijing's congested roads.

The 25-year-old sends instant messages to friends on his computer and cell phone, hangs out at social-networking site Xiaonei and downloads American and Chinese movies and television shows from Web sites like Xunlei.

"I would feel uncomfortable if the computer can't connect to the Internet," said Zhang, who earned a master's degree in engineering from Tsinghua University in Beijing this spring.

Zhang is representative of China's well-connected youth, for whom the Internet and cell phone have become critical communication tools.

Largely under 25, this cohort of 107 million accounts for nearly half of China's rapidly growing Internet population, according to the China Internet Network Information Center, a government-affiliated agency.

They get their news from blogs and online bulletin boards. And they depend on the Internet for entertainment, downloading and watching American television shows like "Prison Break" and "Ugly Betty."

Raised in the post-Cultural Revolution era, this generation has grown up as China began its economic boom, in a decidedly different environment than their parents.

For the most part, they have no siblings because of China's one-child-per-family policy.

"They are really lonely," said Guo Liang, an associate professor at the Chinese Academy of Social Sciences who has studied China's Internet population for almost a decade. "They have no brothers, no sisters. ... They want to have friends."

Xu Xiao Lu, a student at the Beijing Institute of Civil Engineering and Architecture, is one example. The outgoing 20-year-old browses Zhanzuo, a Chinese social network for college students, and finds folks in places she's never traveled. "I want to meet new friends from other cities," she said.

Zhanzuo - the name refers to "grabbing a seat" in the classroom or library - is one of several Chinese social-networking sites and is funded by Morningside Ventures and Sequoia Capital, the Menlo Park venture capital firm that backed Google, YouTube, PayPal and others.

Jack Zhang, Zhanzuo's founder, grew up on China's college campuses where his parents were professors. He earned a bachelor's degree from the University of Minnesota and an MBA from Yale.

He believes social networking has a bigger impact on young Internet users in China than those in the United States. China's youth don't organize around sports or church, he said. The Web and social networks have helped fill that void, offering them a place to congregate and express themselves.

Calling them the Phoenix Generation, Pearl Research estimated that China's 16-to-30-year-olds have $135 billion in spending power.

Underlying the Web's popularity among China's young people, however, is a concern that they are turning into Internet addicts. In a report in April, the China Internet Network Information Center said 30 percent of young Chinese Internet users had a "tendency of network addiction."

It said young Internet users rely too much on the Web to make friends and find entertainment, particularly online games. It encouraged the government, schools and the public to examine Internet addiction more closely.

And if the young people are spending so much time on the Internet, Guo said, when are they studying or working? Their parents, having gone through the Cultural Revolution, want their children to take advantage of privileges they didn't have, such as greater access to higher education.

"The parents strongly expect their child to be somebody in the future," he said.

Video producer aims high

Liu Zetian

Liu Zetian, a shaggy-haired 28-year-old, attracted fans after he starred in and produced a video that spoofed the reality television show "Supergirls," a Chinese version of "American Idol." He parlayed the clip and his videomaking skills into a job as an art design manager at Ku6.com, a Beijing video-sharing Web site.

Liu recalled how, a few years ago, two Chinese college students became famous worldwide after recording themselves, wearing red Houston Rockets basketball jerseys, in their dorm room lip-syncing and swaying to songs by the Backstreet Boys. He had produced several videos by then and decided to take it a step further and start posting them online. "I saw how popular they were, so I decided to make one that's better," he said.

Liu taught himself video editing, lighting and other production skills. He now has fan pages dedicated to him. And he has even bigger aspirations. "I want to go to Hollywood," he said.

source:SFGATE

Chen:Facebook copy Xiaonei too

Facebook may be prosecuted for recent speculation Xiaonei, Oak Pacific interactive chairman Chen YiZhou said, "I am not afraid to prosecute Facebook"

At the same time, Chen YiZhou, the Internet industry, in fact, we all imitate each other. Facebook campus network and there are many features are similar, because the two are SNS site, SNS site is currently should have the function and meet the basic needs of the present are the same.

Meanwhile, Chen also pointed out that, Facebook some factors to imitate the Xiaonei. "For example, the model of community + IM Facebook than we do as early as a year, Facebook is also a lot of factors from the other sites." Chen said.

July 18, Facebook prosecution of the German social networking site StudiVZ infringement. "Forbes" magazine online edition today that the most successful imitators Facebook is not StudiVZ, but China's internal network. As for whether or not to prosecute their networks, Facebook spokesman said that all cloning sites in a careful evaluation, does not rule out taking legal measures.

Chen said the Xiaonei and Facebook has been keeping close contacts, is not heard of Facebook to be prosecuted in schools.

Earlier, senior Internet analyst Lvben Fu said, Facebook should not prosecute domestic sns site. He believes that in China, the business model is not subject to legal protection, therefore, Facebook even if the prosecution of domestic websites, not necessarily successful.

Sunday, August 3, 2008

Report: Chinese netizens lead web 2.0

China's digital and online communities are the world's leading users of mobile communication, instant messaging (IM) and web 2.0 applications, according to a new report by the Boston Consulting Group (BCG).

The report, entitled "China's Digital Generations: The 570-Million-Hour Opportunity", analyzed the rapid surge in the use of digital services in China, predicted the speed and direction of future growth, and showed what companies would have to do in order to successfully connect to China's online consumers. In the course of this, BCG, the global management consulting firm and the world's leading advisor on business strategy, also dispelled a number of myths that surround the Chinese Internet.

"Many people in the West think that China is still early in its digital development. In fact, in many activities such as IM and blogging, China is more advanced than the United States and other Western economies," said Christoph Nettesheim, one of the report's co-authors and a senior partner and managing director in BCG's Beijing office.

Today, China's Internet users do not only outnumber Internet users in the United States, with 2.7 hours daily-or, collectively, just under 570 million hours per day-they also spend more time online.

They are quicker in adopting the most advanced kind of services such as watching videos and movies, playing games and sharing music. Where most American netizens still rely on emails to communicate with each other, their Chinese counterparts use IM and web 2.0 applications.

The magnitude and speed of these developments, according to the report, have outpaced the common understanding about digital life in China.

In 2007 alone, more than 80 million Chinese acquired their first mobile phone, and nearly 40 million became new Internet users. With this influx of new digital consumers, China now has more than half a billion mobile phone subscribers and 210 million Internet users.

Also contrary to common belief, this trend is not restricted to young people in large cities. It already extends far into other segments and into lower city tiers. Even in many smaller cities, more than half of the population already has access to a computer, a mobile phone, or both.

On the other hand, lower overall penetration, especially in rural areas, will ensure continued growth for years to come.

BCG estimated that the proportion of Chinese consumers with digital access could increase to 87 percent by 2015.

The report is a product of an extensive research project where the group interviewed 3,700 people from 12 cities and conducted eight focus groups.

The research also shed light on why Chinese netizens were behaving differently from their Western counterparts.

The quick adoption of fairly advanced services, for example, is in part driven by the relatively slower development and less variety of more tradition media, said BCG.

Massively multiplayer online role-playing games do not have to replace game consoles, but bring the whole genre to China. Conversely, Chinese consumers are slower in embracing online shopping and electronic banking, because trust issues and concerns about security are more entrenched.

In the course of this research, three generations of digital users in China emerged. The first is "little emperors"-people aged 14 through 25 are often Internet addicts, yet they are critical about the quality of much Internet content.

The second is reform beneficiaries, who are between 26 and 35. They have easily adapted to the opportunities of the Internet and highly value the diversity it provides.

The last is frugal middle-agers. They are between 36 and 50 and are less comfortable with digital services. They often stick to using simple voice-only services, text messages and news search services.

Last year, digital goods and services generated an estimated 580 billion yuan in revenues in China. By 2015, revenues are expected to exceed 1.8 trillion yuan. Although the share of content and advertisement revenue is still slow, BCG expected it to grow significantly in the future.

While foreign Internet giants, such as Google and Yahoo!, have long struggled to gain market share in China, local players have adopted creative solutions to produce profits and stimulate share price growth.

China's digital market has produced several leading local players, such as Tencent and Sina, that have been able to beat their global competitors by investing aggressively, customizing their services to suit Chinese tastes, and figuring out which promising business models to pursue.

But according to the authors of the report, the implications go far beyond Internet companies. Eventually, every consumer company in China will have to find new ways to reconnect to consumers, which spend their time and form their opinions online.

BCG identified eight activities and principles that companies had to implement to deal with the challenges so that they could fully exploit the opportunities presented by the new digital generation.

They included being visible in the places where your customers spend time, actively using the new influencers that surround your customers, using the Internet to advertise your brand and build trust, building the online sales channel as part of a multi-channel model, reaching out to consumers in lower-tier cities, leveraging the collective power of the network of digital consumers, customizing products and services for China's online consumers, communities, and channels, as well as building organizational capabilities to address the digital space.

Clearly, success is not guaranteed. "Each company needs to define its own objectives and road map, depending on its industry and starting point," said David Michael, chairman of BCG Greater China, "Companies should spend time segmenting their customers defining priorities, and establishing a systematic approach," he added.

Source: Chinadaily