Kaixin's clone war

Happy net (kaixin001.com) of all of a sudden popular, SNS (SocialNetworkSoftware, social networking software services that the social website category) market has become an instant Internet market a major hot spots, all kinds of copying the "happy network" model has been copied to varying degrees. Even the happy-founder of Network Binghao old boss Sina has also set up their own community "network happy." Professional analysts point out that such type of social model on the Web site user lack of attractiveness for a long time, its profitability can not reflect the currently Wind also rely on the live cast.

Emergence of dozens of "happy net"

In mid-October, the school has a network of high-profile Oak Pacific Group announced that it has purchased under the domain name kaixin.com and put them on the happy version of the Oak Pacific network.

It is reported that thousands of rubber version of the network is not only happy to promote happy with the original model of the same network, even the login page, as well as the content is almost exactly the same as the original happy network.

In addition, Baidu log on, type the words "Happy net" search "network happy" for dozens. And its interface with the original model is very similar to the network happy.

Not only various types of small sites have been "happy" list, and portal operators also want to share. At present, Tencent, Sina, Sohu and Netease, and other traditional portals have been to strengthen its function of SNS, Yahoo China also officially announced the "relationship" SNS services. In addition, in September this year, China launched a mobile phone-based SNS communities, the new Unicom Unicom also announced the "new forces" targeting young people's SNS site has been online beta.

However, experience so much, "Li Gui," has always been low-key, "Li Kui" network is still happy to choose silence.

In response, some analysts believe that the networks are not happy because of a registered trademark, Oak Pacific Group introduced the "cloning" page not involve infringement, but the Oak Pacific, as well as the many "happy network," the emergence of the network will undoubtedly have a happy normal Interfere with the development.

The lack of freshness marketing model

In addition to the name of the copy was happy with the characteristics of network applications, as well as the success of viral marketing has also been quick to copy each SNS website.

The network's happy to become famous, copy directly from Facebook's "Friends forSale" (the sale of a friend) and "ParkingWar" (for parking), the game has become essential to the SNS website, and even Sina has also set up a blog The same item of the game.

In fact, not only encounter the "copy" of the crisis, genuine happy network users also face severe challenges mount.

Despite the success of viral marketing rely on the rapid accumulation of a lot of users, but after a few months time, over-reliance on small game to win the attention of the user mode from the beginning of the test. There are a lot of happy network users because of a lack of freshness and start moving away happy network.

iResearch Ereli consulting the latest data show that in August 2008 Chinese community services the user a total of 165 million people. Although their total monthly visits, as well as the overall top of the page view, but the leisure services friends users in the community services in the fourth, with the blog, community services, such as a greater gap.

IResearch analysts believe that casual friends site determines the characteristics of the products of its customers and the number of visits the page a few browsers are higher, but it effectively reflects the view of time on the low side of the users of such sites is still a lack of lasting appeal.

In addition, analysts pointed out that the poor profitability of the SNS, most of them still rely on venture capital to live, but so far this year, SNS only in the field of school network, 51.com, was happy the financing network.