Showing posts with label kaixin. Show all posts
Showing posts with label kaixin. Show all posts

Wednesday, March 18, 2009

Kaixin001 to Announce New Funding

Beijing-based social networking site Kaixin001.com plans to announce new second-round funding at the end of March, reports Sohu quoting an unnamed insider from investment bank and Kaixin001.com financial consultant China Renaissance.

An unnamed insider said in early March that three venture capital firms, including existing investor Northern Light Venture Capital (NLVC) and Ceyuan Ventures, had agreed to invest in the site as part of second-round funding that could total $20 million. NLVC completed investment in Kaixin001.com in 2008; NLVC Partner John Wu said in September of that year that his firm planned to invest $4-5 million in the site.

Monday, March 16, 2009

Oak Pacific to Enter Japanese Market

According to an employment advertisement released by Chinese Internet platform provider Oak Pacific, the company is looking to find a Japanese product manager to oversee Oak Pacific's Japanese SNS product development.
A Japanese domain for Oak Pacific's SNS Kaixin.com (kaixin.jp) has been registered, with a Chinese-language SNS platform already established on the site.

Monday, January 19, 2009

Online social networks popular in China

Online social networks are growing in popularity. Since launching in May 2008, the Chinese social networking website kaixin001.com has seen incredible growth. It is now the 13th most viewed site in the nation. But in an already crowded sector - and in a country where online copying is rampant - it's anyone's guess whether it will continue to remain popular. Who knows when and if another site will come along and surpass it.

Kaixin001.com
Kaixin001.com
Daniella and Maggie, two twenty-somethings living in Beijing and working for Lenovo, are hooked on China's hot new craze. The western world has Facebook and MySpace; China has Kaixin, which means happy.
Kaixin001.com is similar to many other social networking sites, but also has online games. For example they have a game called Parking War where each user parks his or her cars in a friend's parking spot to earn virtual money. This money can then be spent on buying more cars. In the game Friend Sales, each user can be bought for a number of hours, and forced to do things like clean a toilet, make a cup of tea or sing a song.
Daniella Zhang, one Kaixin user said "Before work starts, I'll get on it and check it out, then during the day when I'm a bit bored, and then again at the end of work. I park my cars, buy some friends, vote in some polls."
Kaixin has quickly established itself as China's top social networking site. An estimated 30 million users log on everyday.
iResearch Consulting Group places the total market value of Chinese networking services in 2007 as upwards of 500 million yuan. Of this amount, social networking services accounted for more than half. The total market value is predicted to hit 1.6 billion yuan by 2011.
But, China's online market is different than many others because copying is rampant. If one site has even a hint of traction, others doing the exact same thing will spring up seemingly overnight.
After the recent success of kaixin001.com a copycat emerged. The registered, but previously inactive domain name kaixin.com was purchased in October 2008 and launched a site of similar design and operation to kaixin001.com.
The new Kaixin has become popular in its own right, thanks in part to people who think they're logging onto the original Kaixin.
Tan Xiaosheng, CTO of Myspace China highlights the instability of the market. He notes that even the top ranked sites still only reach a small percentage of China's vast population.
And while he expects the growth of social networking sites to continue at breakneck speed, he cautions that the turnover of sites could be greater than ever.
Tan Xiaosheng, CTO of Myspace China said "If one enterprise or a website doesn't build up their own core competence, and they can't produce a unique product they won't be competive. Also, if they don't have their own marketing, PR, or creativity, they won't survive."
Somewhat troubling for Kaixin is the fact that two of their most fervent supporters aren't convinced it has staying power.
Daniella says she is already beginning to lose interest in the site, while Maggie says the site could be a distant memory in a year's time.
What is clear is that social networking in China is already hugely popular and continues to grow. But for the dominant sites in the sector, the trick is not just getting to the top, but staying there.

source:cctv.com

Thursday, January 15, 2009

Oak Pacific Opens Kaixin.com In China

The Chinese Web 2.0 company Oak Pacific Interactive has announced the opening of its social networking site Kaixin.com to developers.
The open platform of Kaixin.com will allow the third-party developers to place brand advertisements within the site's services and Kaixin.com will not participate in the profit-sharing of the advertising income of these developers.
A representative from the Oak Pacific Interactive told local media that the company has decided to develop Kaixin.com into a fully opened entertainment platform, which will adopt the same open platform rules as Xiaonei.com, but the website will launch a new payment system which is different from that of Xiaonei.com.
Xiaonei.com, another SNS website owned by Oak Pacific Interactive, launched the open platform on July 8, 2008. According to Xu Chaojun, vice president for China InterActive Corp and the person in charge of Xiaonei.com, the open platform of Xiaonei.com is like the API of Facebook and the Open Social of Google, which implements full open programming interface, protocol and structure.

source:chinatechnews.com

Sunday, January 11, 2009

Oak Pacific Positions Kaixin.com as Open Entertainment Platform

Oak Pacific Interactive's Kaixin.com, a domain name purchased in October 2008, will be an open entertainment platform with third-party-developed widgets and advertisements, reports qq.com quoting unnamed insider. The company plans to announce Kaixin.com's orientation and development strategy on Friday, said the report.

Oak Pacific CEO Chen Yizhou has considered changing the name of campus social networking site Xiaonei.com to Xiaowai.com or establishing a new website called Xiaowai.com targeting white collar users, reports Sina quoting unnamed sources. "Xiaonei" and "Xiaowai" can be roughly translated as "in school" and "out of school," respectively. The sources also said that before purchasing Kaixin.com, Oak Pacific tried to acquire Beijing-based social networking site Kaixin001.com but was rejected.

source:jlmpacificepoch.com

Thursday, January 1, 2009

SNS Site iPart CEO Discloses Statistics and Strategy

Taiwan-based social networking service (SNS) site iPart recorded revenue of more than $3 million in 2008 and expects the total to reach $10 million in 2009, reports Sina quoting iPart CEO Zhang Jiaming. Zhang said that virtual item sales and advertising each account for roughly 50% of iPart's 2008 total revenue, while virtual items made up 80% of the 2007 total. Advertising revenue is likely to grow by 300-500% year-on-year in 2009, said Zhang. iPart's Mainland site (ipart.cn) has recorded over 14 million members, 60% of whom are female, up from 10 million users in April.

iPart has become profitable and is targeting an A-shares or Hong Kong listing in two to three years, said Zhang. Zhang said the site may acquire companies and considered an acquisition of Beijing-based social networking site Kaixin001.com in March and April. iPart has spent the $8.5 million its received from a Singaporean investor in September 2007 on personnel, offices, promotions, advertising and partnerships, said Zhang.

Established in Taiwan in 2003, iPart entered the Mainland market in 2004 and has set up offices in Beijing, Shanghai and Taipei. The company has roughly 180 total employees.

Source:jlmpacificepoch.com

Friday, December 12, 2008

Kaixin001 Adds More Advertising to Site

Social networking site Kaixin001 has introduced advertisements for BMW on its front page, and ads for real-estate group Vanke on its new 'Home Buying' section. Kaixin001 founder Cheng Binghao said that the ads are an experimental foray into advertising for the SNS, but that the user experience will continue to be the top priority for Kaixin001, and the addition of advertising is not simply a rush to find a profit model.
Hylink Advertising oversaw the advertising deal for Kaixin001, which has yet to establish a marketing or sales department. Hylink CEO Su Tong said that many of the firm's clients were interested in advertising on Kaixin001.

Kaixin001 Launches In-Game Advertising

Social networking service Kaixin001.com has begun placing in-game advertisements in games running on its site, starting with an ad for cars in the game 'Zheng Chewei' ("Fighting for a Seat"). Reportedly the ad placement was overseen by Hylink Advertising Shanghai.
A source revealed that prices for Kaixin001's embedded ads range from RMB 50,000 to RMB 100,000 per day. In an interview regarding the matter, Kaixin001 founder Cheng Binghao did not respond to questions about Kaixin001's plans for upcoming ad placements, though he indicated that Kaixin001 will use this to move into advertising services.

Tuesday, October 28, 2008

Kaixin's clone war

Happy net (kaixin001.com) of all of a sudden popular, SNS (SocialNetworkSoftware, social networking software services that the social website category) market has become an instant Internet market a major hot spots, all kinds of copying the "happy network" model has been copied to varying degrees. Even the happy-founder of Network Binghao old boss Sina has also set up their own community "network happy." Professional analysts point out that such type of social model on the Web site user lack of attractiveness for a long time, its profitability can not reflect the currently Wind also rely on the live cast.

Emergence of dozens of "happy net"

In mid-October, the school has a network of high-profile Oak Pacific Group announced that it has purchased under the domain name kaixin.com and put them on the happy version of the Oak Pacific network.

It is reported that thousands of rubber version of the network is not only happy to promote happy with the original model of the same network, even the login page, as well as the content is almost exactly the same as the original happy network.

In addition, Baidu log on, type the words "Happy net" search "network happy" for dozens. And its interface with the original model is very similar to the network happy.

Not only various types of small sites have been "happy" list, and portal operators also want to share. At present, Tencent, Sina, Sohu and Netease, and other traditional portals have been to strengthen its function of SNS, Yahoo China also officially announced the "relationship" SNS services. In addition, in September this year, China launched a mobile phone-based SNS communities, the new Unicom Unicom also announced the "new forces" targeting young people's SNS site has been online beta.

However, experience so much, "Li Gui," has always been low-key, "Li Kui" network is still happy to choose silence.

In response, some analysts believe that the networks are not happy because of a registered trademark, Oak Pacific Group introduced the "cloning" page not involve infringement, but the Oak Pacific, as well as the many "happy network," the emergence of the network will undoubtedly have a happy normal Interfere with the development.

The lack of freshness marketing model

In addition to the name of the copy was happy with the characteristics of network applications, as well as the success of viral marketing has also been quick to copy each SNS website.

The network's happy to become famous, copy directly from Facebook's "Friends forSale" (the sale of a friend) and "ParkingWar" (for parking), the game has become essential to the SNS website, and even Sina has also set up a blog The same item of the game.

In fact, not only encounter the "copy" of the crisis, genuine happy network users also face severe challenges mount.

Despite the success of viral marketing rely on the rapid accumulation of a lot of users, but after a few months time, over-reliance on small game to win the attention of the user mode from the beginning of the test. There are a lot of happy network users because of a lack of freshness and start moving away happy network.

iResearch Ereli consulting the latest data show that in August 2008 Chinese community services the user a total of 165 million people. Although their total monthly visits, as well as the overall top of the page view, but the leisure services friends users in the community services in the fourth, with the blog, community services, such as a greater gap.

IResearch analysts believe that casual friends site determines the characteristics of the products of its customers and the number of visits the page a few browsers are higher, but it effectively reflects the view of time on the low side of the users of such sites is still a lack of lasting appeal.

In addition, analysts pointed out that the poor profitability of the SNS, most of them still rely on venture capital to live, but so far this year, SNS only in the field of school network, 51.com, was happy the financing network.

Sunday, October 19, 2008

The China social network clone war

In the not-quite-so-distant future in a universe not so far away, a war has begun. Well actually, it's not surprising that in a country renowned for reverse engineering and manufacturing knock-off handbags that a war has begun for the hearts and clicks of netizens throughout China.
Last Friday it was reported through qq.com that Oak Pacific, the company behind Xiaonei.com had registered the domain name kaixin.com. This comes only a month after Kaixin001.com secured USD 4-5 million in venture capital.
Oak Pacific Interactive, who purchased Xiaonei only in October 2006 for USD 2 million has been successful in capturing the student market but falls behind Kaixin001 in capturing the white collar worker market. Oak Pacific itself is no stranger to the clone sites as it's highly popular Xiaonei.com network also has it own clone Xiaonei001.com and have obviously decided that it is a strategy worth trying.
Oak Pacific is arguably one of the most powerful force in China's social networking business having received a committment in April this year for USD 430 million for 35% of the company, from a consortium of VC funds led by Softbank.
Techcrunch reports that Kaixin001.com is

...China’s fastest growing social network having amassed a staggering 7.5 million users in the first 5 months since it launched in May 2008. The site tripled Twitter’s traffic reach in the month of September alone and is currently the 250th most popular site on Alexa worldwide.
To some, the domain kaixin.com lost to such a strong competitor may be akin to having one's hand cut off. We will wait to see if this young new social media Jedi will have the strength to fight the financially stronger empire that Oak Pacific represents given this latest blow.

source:shanghaiist

Tuesday, October 7, 2008

China SNS site review

As ordinary users and industry observers, I often compare a number of well-known in the industry on the sns, a long time, there is some idea, and I feel I have to write it down for reference. I often on the sns including 5gme.com tongshilu.com xiaonei.com hainei.com tongxue.com zhanzuo.com kaixin001.com yiqi.com 51.com mayi.com. I for one, said.

1, I often go to www.5gme.com (originally called 5gsns.com) because there are Hongbo, the old white, white crow in these people, together with the 5G is a circle inside it are numerous, highly interactive, It is said that people will go to one of the sites. 5gme background is the Dai Zhikang Ucenter structures, so the general functions, not too many of the functions of eye-catching point. 5gme the recruitment industry is a very useful function, whoever it to recruit top talent to be issued free of charge information.

2, my colleagues and I often go to www.tongshilu.com recorded, is techweb colleagues recorded the host, but recently the old way and to the small Horn, so activity declined. Colleagues recorded the background Ucenter also built a number of developed their own web game (start of the game, fishing, cs) have some fun, turnip green vegetables have all love to see you do not like the hi.

3, www.hainei.com at home and I often go to one of my earliest sns mixed, but at home since the sale of the Canadian population, there are a number of celebrities because it left for other reasons (Lao Tan, Xie, Hong-bo), I went to a small, but I have always thought that the user experience is at home and do the best, do not believe we can try. His recovery is very comfortable to use.

4, I often go to school www.xiaonei.com reasons, not because there are friends above, but as the largest sns website, it is necessary to look at, I basically have not above friends, too, to be limited to the purpose of Research in schools. Pre-school for a period of time (before the open api) often have bug, we have not, the school is the best imitation facebook, so good user experience, and the school can be described as a collection of external application, the application of the above really Yes.

5, accounting for www.zhanzuo.com seat because there is a good friend in the block account for the work, so often go to see. Recently they staged a bottle drifting, but I did not see anything new, but Block did not account for open api, which accounted for Block is not a small issue, sns the trend is opening up. Open markets will not necessarily, but certainly not open a dead end.

6, www.tongxue.com students must be activated in order to operate, I have not activated it again another day.

7, www.51.com site of the largest friends, I do not have certification through the video, there has been no opportunity to experience the fun of making friends. But I quite optimistic about the 51. We look at Pong to the East or to write the article, "How do I work through the network to make millions of" http://www.admin5.com/article/20080710/93205.shtml is still on 51 a few rumors, is the first 51, director of product is a not too academic, but very understanding of the post-80, he is said to have a few words on-line will be able to catch a girl, this age group who was very understanding. The second strategy is 51 people. 51 Tencent dug from a lot of people, and their salary cap is not as long as you have the ability to chat ultra-high salaries of the personnel, and treatment is confidential (including senior staff do not know).

8, happy www.kaixin001.com. If this is the site of the fire who? I feel happy-go, I recently received a junk e-mail was found in a long time I did not contact a few high school students to my invitation, it seems happy viral marketing is very, very successful. Net happy to see him be able to vote in the huge user base, and some polling tens of thousands of people in the interaction, or even hundreds of thousands of interactions in the morning saw a basically silly to vote (vote title: Kentucky Fried Chicken to the east, south dumplings aunt, To the west of McDonald's, Pizza Hut to the north, where you hungry. Launch: October 3 has the votes cast: 37,415 cut-off time: For-12-10 00:00:00) there are as many as 30,000 people to vote, The ability of a few can match? There are happy that the network often can not, the existence of these concerns. I would be happy network of early users, parking up very early, when I buy a mini cooper 6, I suddenly find themselves stuck to, so I can not stop the fun. Maybe one day I and many users are more or less the same situation. However, a large user base is a happy network of capital, who has been happy to invest, make sure you turn up.

9, ant ants www.mayi.com wheat field is well-known blog site, the blog is a wheat field business model, but the industry is too often a powerful opponent, looking for financing heard mayi, who are interested can go to talk wheat field, I In the field believe that sufficient funds will give investors a pleasant surprise. 1,000,000 RMB for a 1-year to do a Web site, the efficiency of the wheat fields or very high.

10, together with net www.yiqi.com Xie along with the network of teachers, and all sns is not the same as most of a Web site, Xie as a teacher to do windows (Xie think it's all sites are dos, he has to The thing is the windows). Along with the idea and other sns not, I can understand Xie estimated that 59 percent of the teachers, not the estimated number of people able to comprehend the pass.

Vegas, I talk about my understanding of the network together, one: an open platform for teachers Xie wrote in a row 10 to blog about what is open, I said here a few interested friends to see Xie The teacher's blog. The second is: data mining and the sns, Xie teacher, I cited an example in the web1.0 look at the times such as Sina home users, users click on the rate of 1% (Sina home and a few links to the user hits the ratio), web1.0 little progress in the search, such as the google search-click rate is 10%, Xie teachers to do is push you to the accuracy of the information can reach 30-50%. I have been trying to subscribe to the newspaper subscription together, the effect is good, I gave up 3 of the press are all I need to look at, but too little push content, and click up very troublesome. Third: Xie and other teachers have to fight the sns is, three years after the market (now the network along with the user experience, I beg to differ) This was the largest sns and other differences.

More than a few domestic sns's comments, purely from my own point of view of users and observers, and I guarantee that my heart is not from any Web site sns biased, but because of my limited ability or awareness to a sns That mistakes were made, but also invite you to generosity of spirit, and to me that in order to immediately correct.

Friday, September 26, 2008

Chinese Facebook clone secures USD4-5 million in venture capital

Adding to the list of Chinese social networking service providers like Xiaonei and Tencent, kaixin001.com (开心网) has confirmed to have secured USD4-5million in venture capital today from Northern Light Venture Capital headed by Feng Deng, one of the top 10 Chinese venture capitalists in 2007. Launched in April this year, the SNS that is still a private beta already boasts over 20 million active users. Rick Martin (@pandapassport) reports on CNET that the Chinese Facebook clone includes features such as a photo uploading, blogging & micro-blogging platform, music sharing and 1GB online storage space.
Tangos Chan of cwrblog.net comments that the popularity of Kaixin001 is attributed to the Parking Wars and Friends for Sale games hosted on the platform.

Thursday, September 18, 2008

Kaixin001.com Gains USD5 Million Investment From NLVC

According to statements to local media by Wu Jiong, an investment partner of Northern Light Venture Capital, the company will invest USD4 million to USD5 million to the Chinese social networking services website, Kaixin001.com.
Wu says that this is only the first investment in Kaixin001.com and by the model of Northern Light, the company may continue to invest in this website.
Referring to the reason for choosing Kaixin001.com, Wu says on one hand, Northern Light is optimistic about the model of Kaixin001.com. On the other hand, the partners of Northern Light believe in the abilities of Cheng Binghao, the founder of Kaixin001.com.
Kaixin001.com is now a popular SNS website that provides games and functions such as fighting for parking spaces, votes and tests. People can earn awards through these games or by inviting their friends to register on the website. Relying on these unique features, the website has gained great popularity, especially among white collar Chinese, since May 2008. In August 2008, the daily IP traffic of Kaixin001.com reached 720,000 and its daily page views were over 30 million, so the company claims.
Founded in 2005, Northern Light Venture Capital is a China concept venture capital firm focused on early and growth stage opportunities in technology-enabled businesses. NLVC targets businesses that leverage China's industrial, economic, or human resources.
Source:Chinatechnews

Wednesday, September 17, 2008

Chinese "facebook" friends hooked on games

Richard Gao has a problem. He owns 10 vehicles, ranging from a Harley-Davidson to a luxury SUV, and they are constantly in danger of getting parking tickets.
"I have to keep an eye on my cars all the time so no one gives me a ticket," said Gao, a PR professional in Beijing.

Fortunately for Gao, these tickets exist only in the virtual world of an online game called "Parking War." Unfortunately for Gao, so do his cars.

A players' page on kaixin001.com shows four virtual parking spaces for his five virtual cars and a list of his friends. An iResearch survey shows that internet socializing is expected to grow. [China Daily]
Gao is one of a growing legion of Chinese office workers who are hooked on "Parking War", which is hosted by Kaixin (kaixin001.com), a social networking website.

The rules are simple: each user owns a street with parking spaces. If he catches a friend parking illegally, he can ticket the offender and collect a fine. Once he earns enough (virtual) money, he can buy more (virtual) cars.

"Playing 'Parking War' with my friends is fun," said Gao, 32, "and it brings you closer to your friends."

An estimated 30 million users a day log onto Kaixin ("happiness"), which combines a social networking service (SNS) similar to Facebook or Myspace with online games. Earlier services such as xiaonei.com and 51.com targeted college students; there are also dating websites, such as Jianyuan.com, and business websites, like Tianji.com.

According to the iResearch Consulting Group, the combined market value of networking services in China exceeded 500 million yuan ($71 million) in 2007, of which social networking services accounted for 280 million yuan, dating services 220 million yuan, and business sites. 4.5 million yuan. The total is expected to reach 1.6 million yuan ($229 million) by 2011.

"The SNS market in China is ready to take off," said Xu Bin, an analyst at iResearch. About 72 million Internet users per day visited SNS sites in July, compared to 25 million per day in February, according to Xu.

"That is quite an amazing increase," he said. "It is a natural step after the national frenzy of blogging and forum posting."

Kaixin, which experts say is a 'faithful copy" of Facebook, is the brainchild of Cheng Binghao, a former executive at Sina.com, China's leading web portal. Cheng has declined to comment on rumors that he has received a $5 million offer from venture capitalists.

Although Facebook launched a Chinese-language site six months ago and MySpace has many applications tailored to Chinese users, they have not been able to keep pace with local networking services. Kaixin appears to be the favorite of white collars in big cities, the most lucrative market for developers.

Kaixin's secret lies in its easy-to-play games and in its marketing strategy, described as an "invitation virus".

Once a user registers, the website sends out emails to everyone on his MSN contact list, according to Hong Bo, a well-known Beijing tech blogger. New users who might otherwise ignore the invitation are seduced by the presence of a familiar name on the email, according to Hong.

When Richard Gao, a former Facebook user, received email invitations to join Kaixin in May, he deleted them.

Two weeks later, however, Gao discovered that his co-workers were all playing "Parking War" or sending virtual "teddy bears" to their friends on Kaixin.
"Everyone was talking about it. They would even yell at each other if they got a ticket on their car. I didn't want to be left out," said Gao, who now has 70 friends on his Kaixin web page.

Facebook is widely used by ex-pats and Chinese who befriend ex-pats, but has not caught on with ordinary Chinese, according to media expert Jeremy Goldkorn.
"The reason Facebook and MySpace don't work in China is because they don't have enough local users to trigger the ripple effect," said Goldkorn.

The secret of Kaixin's success, according to Goldkorn and others, is that it combines social networking with gaming.

"The interesting part is that you are playing with people you know," explained Richard Gao. "Suppose you get a parking ticket from a total stranger. So what?"
Kaixin's clean layout and simple design also appeal to Chinese netizens.
"Yes, it looks like Facebook. But it looks more tidy and simple,' said Li Haibo, an editor of a popular science magazine in Beijing who joined Kaixin last month and brought 62 friends with him. "That's important for highly-stressed white collar workers."

In addition to "Parking War," Kaixin users play "Friend Sales," a game in which each user can be sold as a "slave" twice a day. "Masters" can earn money by forcing their "slaves" to work as singers, miners or toilet cleaners, or they can just "touch" them for fun.

Users say the games provide entertainment and enhance friendship.
"It is really fun to 'slave' your friends and ask them to serve a cup of tea or make them sing a song," said Zhao Yun, 27, a photographer in Shanghai.
"If you like a girl, for example, you can purchase her as your 'slave'. You might have to fight for her "slavery right" with other people, which shows how much you care for her."

Although many of its applications are similar to Facebook and MySpace, Kaixin succeeds because it is more entertaining, said Hong Bo.
"Kaixin is more about playing games than networking or finding a job at sites like Linked-in," he said.
Xu Bin from iResearch agrees that the site's simplicity appeals to users between the ages of 18 and 35, as well as to the increasing number of Internet users in rural areas. Sites like Facebook that allow users to further develop the application are not feasible in China, Xu said.
Kaixin's gaming component can be a double-edged sword, however.
The more users are attached to the games, the less they work on other content such as blogs or pictures, which are essential for the site's sustained development, according to Xu.

For Richard Gao, his relationship with Kaixin is a love/hate affair. He says he enjoys his new "toy", but has formed an "annoying" addiction to the website.
"I log on at least three times a day - in the morning, after lunch, and before I go to bed," he said. "Life is boring without it."

Source:Chinadaily

Friday, September 5, 2008

Offices battle obsession for slavery sites

SCOTT Wu, an advertising company executive, gets up early each day, logs onto Kaixin001.com, buys up some virtual slaves, fights over parking space and then goes to work - a contented man.

Like Scott, hordes of Chinese people are getting hooked on Kaixin, a social networking site with games like "Friend for Sale" and "Parking Wars."

The total obsession of workers with these games has sent alarm bells ringing through corporate offices.

Company managers feel that employees are spending too much time on these sites, affecting efficiency and productivity.

"Networking sites are the biggest priority in my life now. Even at work I tend to log onto the Website, the minute I am unoccupied," Wu confessed.

Alarmed by the invasion of Kaixin, companies like Accenture Consulting (Shanghai) Ltd have blocked the Website, saying that it is hurting the productivity of employees, according to a report in the Oriental Morning Post. "It is really inappropriate to spend time on social networking sites during work hours. It is so big a distraction that it poses a huge challenge for office administrators," said Daniel Ju, general manager of Shanghai VIPCare Co Ltd.

"The addiction is very infectious and affects everybody in office. Although I have registered on the site, I do not find anything interesting or special about it," Ju said.

The most popular games on Kaixin are "Friend for Sale" and "Parking Wars." The games were launched in June this year.

Users can buy their friends as "slaves" and command them around. It is also a way to gauge a person's popularity on the network.

"After I make a purchase, my friends become my slaves. They have no choice but to be under my command until someone else buys them or they earn enough money to pay for their freedom," Wu said.

In "Parking Wars," users can buy virtual cars with money they earn from parking their cars in lots belonging to other users. The longer you park, the more you earn.

"The most exciting part is when you spot a car in your parking lot. This way, you can grab all the earnings of the offender and report them to the virtual police. But I need to pay constant attention to this site," Wu said.

The possibility of the site being blocked in offices has raised the hackles of Netizens.

"I will try to log onto the Website through overseas servers in the office or at home," said Lily, an office worker. "Anyway, sometimes work is too boring and I should have some entertainment."

Nearly half the employees of ISB Shanghai Ltd have registered on Kaixin, according to Kristina Xuan, the company's office manager. She, however, does not support blocking the site as it could be counter-productive.

"The stricter the rules, the more negative employees become. I believe Websites like this are a temporary craze which will die out soon," Xuan said.

Kaixin, which was created by Sina's chief technology officer, however, declined to comment, saying that the Website is still "in the trial period."

Zhang Zhenning, senior human resource consultant from China HR's talent research center, said that the decision to block a Website depends on individual companies. "Employees of technology or manufacturing firms should not be allowed access to such Websites as it may affect output. But those in the creative industry need not be so strict. Actually, even if there was no Kaixin, there would be other distractions," Zhang said.

source:shanghai daily