The entire online world has taken notice of the phenomenal membership growth of social network services (SNSs) such as MySpace and Facebook. Now China’s SNS market is entering the development stage.
To learn more about current and potential user attitudes toward SNS and mobile SNS, In-Stat conducted an online survey of 704 respondents. The survey’s findings include that SNS has become “sticky,” i.e., these services have cultivated loyal memberships. Also, the SNS market in China has entered a phase of rapid development, whereas mobile SNS is at an early stage of development. Overall, Chinese consumers appear to have moderate interest in SNS and comparatively low interest in mobile SNS.
This report analyzes survey responses regarding user behavior and preferences relating to SNS. Our results show that SNSs based on IM, especially local websites such as QQ Space, are highly popular with respondents. SNS use in China is closely related to IM use, and the long-tail SNS market is of considerable size. Most of the other preferred social networking sites are popular portal websites. Finally, respondent payment and advertisement preferences reveal the business model that most would prefer to use.
Table of Contents
Executive Summary
Definitions
Introduction
Survey Demographics
Survey Results
Current User Survey
Mobile SNS
Potential User Survey
Level of Interest
Preferred Ads
Preferred Uses
Preferred Functions
Conclusions
Methodology
Related Reports
List of Figures
Figure 1. Respondent Age
Figure 2. Respondent Gender
Figure 3. Respondent Monthly Income (US$)
Figure 4. Respondent Time Spent Traveling for Business on Work Days
Figure 5. Respondent Attitudes Toward New Technology
Figure 6. How Satisfied Are You With SNS?
Figure 7. Are You Willing to Pay for SNS?
Figure 8. Which Payment Method Do You Prefer?
Figure 9. How Much Are You Willing to Pay Monthly for SNS? (US$)
Figure 10. What Do You Use SNS for?
Figure 11. Primary Uses of SNS, by Age
Figure 12. Which SNS Websites Do You Use?
Figure 13. SNS Websites Used, by Age
Figure 14. How Many Hours Do You Spend Using SNS per Week?
Figure 15. Weekly Time Spent Using SNS, by Age
Figure 16. Which SNS Functions Do You Use Most Often?
Figure 17. Are You Interested in Using Mobile SNS?
Figure 18. Reasons for Lack of Interest
Figure 19. How Much Are You Willing to Pay Monthly for Mobile SNS?
Figure 20. Which Types of Ads Are You Willing to Receive on Mobile SNS?
Figure 21. Acceptable Types of Mobile SNS Ad, by Age
Figure 22. Which Mobile SNS Functions Are You Most Interested In?
Figure 23. Do You Plan to Use SNS in the Future?
Figure 24. Why Don’t You Currently Use SNS?
Figure 25. Which Types of Ads Are You Willing to Receive on SNS?
Figure 26. What Will You Use SNS for?
Figure 27. Which SNS Functions Are You Most Interested in?
For more information visit http://www.researchandmarkets.com/research/6658ad/online_sns_in_chin
Tuesday, November 11, 2008
Monday, November 3, 2008
China's Xiaonei.com To Open Payment System To Third Parties
China's leading social networking services website Xiaonei.com has announced plans to open its Internet payment system application program interface, making it the first SNS website that has opened its payment system to third parties.
The opening of Xiaonei.com's payment system to open platforms aims to help more third party companies, to help them gain profits and get through the coming financial crisis. Xiaonei.com has reportedly allowed all qualified application developers enter its payment system from October 17, 2008. At present, several application developing teams have joined the payment system and the engineers of the website are helping them to get used to this system and guide them to design proper charging models.
Xu Chaojun, vice president of China InterActive Corp, which is a major stakeholder in Xiaonei.com, says that Xiaonei.com's payment system has established cooperations with many Chinese banks and third-party payment software developers. With this platform, the entire payment process can be easily handled and the only thing for the application developers to think about is how to get the money into their users' pockets.
source:chinatechnews
The opening of Xiaonei.com's payment system to open platforms aims to help more third party companies, to help them gain profits and get through the coming financial crisis. Xiaonei.com has reportedly allowed all qualified application developers enter its payment system from October 17, 2008. At present, several application developing teams have joined the payment system and the engineers of the website are helping them to get used to this system and guide them to design proper charging models.
Xu Chaojun, vice president of China InterActive Corp, which is a major stakeholder in Xiaonei.com, says that Xiaonei.com's payment system has established cooperations with many Chinese banks and third-party payment software developers. With this platform, the entire payment process can be easily handled and the only thing for the application developers to think about is how to get the money into their users' pockets.
source:chinatechnews
Tuesday, October 28, 2008
Kaixin's clone war
Happy net (kaixin001.com) of all of a sudden popular, SNS (SocialNetworkSoftware, social networking software services that the social website category) market has become an instant Internet market a major hot spots, all kinds of copying the "happy network" model has been copied to varying degrees. Even the happy-founder of Network Binghao old boss Sina has also set up their own community "network happy." Professional analysts point out that such type of social model on the Web site user lack of attractiveness for a long time, its profitability can not reflect the currently Wind also rely on the live cast.
Emergence of dozens of "happy net"
In mid-October, the school has a network of high-profile Oak Pacific Group announced that it has purchased under the domain name kaixin.com and put them on the happy version of the Oak Pacific network.
It is reported that thousands of rubber version of the network is not only happy to promote happy with the original model of the same network, even the login page, as well as the content is almost exactly the same as the original happy network.
In addition, Baidu log on, type the words "Happy net" search "network happy" for dozens. And its interface with the original model is very similar to the network happy.
Not only various types of small sites have been "happy" list, and portal operators also want to share. At present, Tencent, Sina, Sohu and Netease, and other traditional portals have been to strengthen its function of SNS, Yahoo China also officially announced the "relationship" SNS services. In addition, in September this year, China launched a mobile phone-based SNS communities, the new Unicom Unicom also announced the "new forces" targeting young people's SNS site has been online beta.
However, experience so much, "Li Gui," has always been low-key, "Li Kui" network is still happy to choose silence.
In response, some analysts believe that the networks are not happy because of a registered trademark, Oak Pacific Group introduced the "cloning" page not involve infringement, but the Oak Pacific, as well as the many "happy network," the emergence of the network will undoubtedly have a happy normal Interfere with the development.
The lack of freshness marketing model
In addition to the name of the copy was happy with the characteristics of network applications, as well as the success of viral marketing has also been quick to copy each SNS website.
The network's happy to become famous, copy directly from Facebook's "Friends forSale" (the sale of a friend) and "ParkingWar" (for parking), the game has become essential to the SNS website, and even Sina has also set up a blog The same item of the game.
In fact, not only encounter the "copy" of the crisis, genuine happy network users also face severe challenges mount.
Despite the success of viral marketing rely on the rapid accumulation of a lot of users, but after a few months time, over-reliance on small game to win the attention of the user mode from the beginning of the test. There are a lot of happy network users because of a lack of freshness and start moving away happy network.
iResearch Ereli consulting the latest data show that in August 2008 Chinese community services the user a total of 165 million people. Although their total monthly visits, as well as the overall top of the page view, but the leisure services friends users in the community services in the fourth, with the blog, community services, such as a greater gap.
IResearch analysts believe that casual friends site determines the characteristics of the products of its customers and the number of visits the page a few browsers are higher, but it effectively reflects the view of time on the low side of the users of such sites is still a lack of lasting appeal.
In addition, analysts pointed out that the poor profitability of the SNS, most of them still rely on venture capital to live, but so far this year, SNS only in the field of school network, 51.com, was happy the financing network.
Emergence of dozens of "happy net"
In mid-October, the school has a network of high-profile Oak Pacific Group announced that it has purchased under the domain name kaixin.com and put them on the happy version of the Oak Pacific network.
It is reported that thousands of rubber version of the network is not only happy to promote happy with the original model of the same network, even the login page, as well as the content is almost exactly the same as the original happy network.
In addition, Baidu log on, type the words "Happy net" search "network happy" for dozens. And its interface with the original model is very similar to the network happy.
Not only various types of small sites have been "happy" list, and portal operators also want to share. At present, Tencent, Sina, Sohu and Netease, and other traditional portals have been to strengthen its function of SNS, Yahoo China also officially announced the "relationship" SNS services. In addition, in September this year, China launched a mobile phone-based SNS communities, the new Unicom Unicom also announced the "new forces" targeting young people's SNS site has been online beta.
However, experience so much, "Li Gui," has always been low-key, "Li Kui" network is still happy to choose silence.
In response, some analysts believe that the networks are not happy because of a registered trademark, Oak Pacific Group introduced the "cloning" page not involve infringement, but the Oak Pacific, as well as the many "happy network," the emergence of the network will undoubtedly have a happy normal Interfere with the development.
The lack of freshness marketing model
In addition to the name of the copy was happy with the characteristics of network applications, as well as the success of viral marketing has also been quick to copy each SNS website.
The network's happy to become famous, copy directly from Facebook's "Friends forSale" (the sale of a friend) and "ParkingWar" (for parking), the game has become essential to the SNS website, and even Sina has also set up a blog The same item of the game.
In fact, not only encounter the "copy" of the crisis, genuine happy network users also face severe challenges mount.
Despite the success of viral marketing rely on the rapid accumulation of a lot of users, but after a few months time, over-reliance on small game to win the attention of the user mode from the beginning of the test. There are a lot of happy network users because of a lack of freshness and start moving away happy network.
iResearch Ereli consulting the latest data show that in August 2008 Chinese community services the user a total of 165 million people. Although their total monthly visits, as well as the overall top of the page view, but the leisure services friends users in the community services in the fourth, with the blog, community services, such as a greater gap.
IResearch analysts believe that casual friends site determines the characteristics of the products of its customers and the number of visits the page a few browsers are higher, but it effectively reflects the view of time on the low side of the users of such sites is still a lack of lasting appeal.
In addition, analysts pointed out that the poor profitability of the SNS, most of them still rely on venture capital to live, but so far this year, SNS only in the field of school network, 51.com, was happy the financing network.
Sunday, October 19, 2008
The China social network clone war
In the not-quite-so-distant future in a universe not so far away, a war has begun. Well actually, it's not surprising that in a country renowned for reverse engineering and manufacturing knock-off handbags that a war has begun for the hearts and clicks of netizens throughout China.
Last Friday it was reported through qq.com that Oak Pacific, the company behind Xiaonei.com had registered the domain name kaixin.com. This comes only a month after Kaixin001.com secured USD 4-5 million in venture capital.
Oak Pacific Interactive, who purchased Xiaonei only in October 2006 for USD 2 million has been successful in capturing the student market but falls behind Kaixin001 in capturing the white collar worker market. Oak Pacific itself is no stranger to the clone sites as it's highly popular Xiaonei.com network also has it own clone Xiaonei001.com and have obviously decided that it is a strategy worth trying.
Oak Pacific is arguably one of the most powerful force in China's social networking business having received a committment in April this year for USD 430 million for 35% of the company, from a consortium of VC funds led by Softbank.
Techcrunch reports that Kaixin001.com is
source:shanghaiist
Last Friday it was reported through qq.com that Oak Pacific, the company behind Xiaonei.com had registered the domain name kaixin.com. This comes only a month after Kaixin001.com secured USD 4-5 million in venture capital.
Oak Pacific Interactive, who purchased Xiaonei only in October 2006 for USD 2 million has been successful in capturing the student market but falls behind Kaixin001 in capturing the white collar worker market. Oak Pacific itself is no stranger to the clone sites as it's highly popular Xiaonei.com network also has it own clone Xiaonei001.com and have obviously decided that it is a strategy worth trying.
Oak Pacific is arguably one of the most powerful force in China's social networking business having received a committment in April this year for USD 430 million for 35% of the company, from a consortium of VC funds led by Softbank.
Techcrunch reports that Kaixin001.com is
...China’s fastest growing social network having amassed a staggering 7.5 million users in the first 5 months since it launched in May 2008. The site tripled Twitter’s traffic reach in the month of September alone and is currently the 250th most popular site on Alexa worldwide.To some, the domain kaixin.com lost to such a strong competitor may be akin to having one's hand cut off. We will wait to see if this young new social media Jedi will have the strength to fight the financially stronger empire that Oak Pacific represents given this latest blow.
source:shanghaiist
Tuesday, October 14, 2008
51.com Will Launch Online Game Platform
The Chinese social networking services website 51.com.com is planning to launch a game platform in the coming days and it will also be the first time for the website to tap the game industry since it gained a huge investment from China's leading online game company Giant Interactive Group.
As a leading SNS website in China, 51.com has been planning to shift to the commercial game sector before it gained the investment from Giant Interactive Group in July 2008 and the company has set up a department that is responsible for the development of online games. Over several months' preparation, 51.com has recently announced that its game platform will be formally launched in mid-October and a beta test, in which about 60,000 to 70,000 people will participate, will begin at the same time.
The game platform of 51.com will focus on leisure and friend-making functions, providing poker and board games as well as other leisure games.
Hu Bin, general manager for 51.com's Game Business Department, says this game platform of 51.com is fully self-developed by the company and 51.com owns the complete intellectual property rights. In regards to the large user group of 51.com, the company adopts servers with extra large capacity in the management of the platform. At the same time, relevant emergency measures are also ready to deal with any situation.
In the future, the company will launch more game brands and provide a platform for online games.
source:chinatechnews
As a leading SNS website in China, 51.com has been planning to shift to the commercial game sector before it gained the investment from Giant Interactive Group in July 2008 and the company has set up a department that is responsible for the development of online games. Over several months' preparation, 51.com has recently announced that its game platform will be formally launched in mid-October and a beta test, in which about 60,000 to 70,000 people will participate, will begin at the same time.
The game platform of 51.com will focus on leisure and friend-making functions, providing poker and board games as well as other leisure games.
Hu Bin, general manager for 51.com's Game Business Department, says this game platform of 51.com is fully self-developed by the company and 51.com owns the complete intellectual property rights. In regards to the large user group of 51.com, the company adopts servers with extra large capacity in the management of the platform. At the same time, relevant emergency measures are also ready to deal with any situation.
In the future, the company will launch more game brands and provide a platform for online games.
source:chinatechnews
Monday, October 13, 2008
Xiaonei Launches Payment System for Application Developers
Chinese social networking site Xiaonei will launch its new "Xiaonei Dou" ("Xiaonei Beans") payment system and open API this week to provide payment services for Xiaonei application developers, opening up a new profit channel for developers.
"Xiaonei Beans" are a virtual currency used throughout Xiaonei as a way of encompassing payment service plans. The site has established an online payment system connected to major banks and online payment processors. Once the company connects the payment system to its open API, third-party developers will be able to accept payment through their applications.
Source:marbridgeconsulting
"Xiaonei Beans" are a virtual currency used throughout Xiaonei as a way of encompassing payment service plans. The site has established an online payment system connected to major banks and online payment processors. Once the company connects the payment system to its open API, third-party developers will be able to accept payment through their applications.
Source:marbridgeconsulting
Yahoo China announced SNS
Yahoo China to Tencent Technology confirmed that the formal launch of the SNS social networking services, and the service to be known as the "relationship."
Yahoo announced the introduction of Chinese business SNS
It is understood that the "Yahoo" has taken the real-name system, and other SNS differentiated services is that it does not rely on the popular website of the game together, but rely on word-of-mouth life of Yahoo services platform, based on the service life of a friend among the dissemination of information. In the future, "Yahoo" will be in the catering services, classified information, to study film, tourism, shopping, and other investment services continue to improve the living.
Tong said, "Yahoo" will be based on the true relationship between the user's mailbox, Yahoo and word-of-mouth information service life of integration, each other. For domestic SNS sites to entertainment-oriented features, Tong commented that "the sale of slaves" and other users of the game did not give a specific value, and life and the information will complement each other very well to make up for this deficiency.
Tencent Technology, "China CEO of the Internet macro investigation" revealed that a group of entrepreneurs in the new wave of wireless Internet and the SNS is a CEO who has been the most promising model. Survey shows that 45.90 percent of the subject CEO of the new wave of pioneering group of the most promising wireless Internet, 40.98 percent of the CEO, said the most promising SNS.
Prior to September 26, 56.com launched flash-based game of the SNS platform, users can add the components involved in the game. At present, many Internet companies into the SNS application, Yahoo China is a late start.
Yahoo China and word-of-mouth network from June 1 since the beginning of integration, combined to set up Yahoo's reputation.
The combined company is headquartered in Beijing, the network of word-of-mouth reputation as Yahoo's business operations are still operating in Hangzhou, the former president of Yahoo China as Hang Jin Jian, president of Yahoo's reputation, the company focused on the future development of services based on the life of e-commerce, community and communication Business, and so on.
Yahoo announced the introduction of Chinese business SNS
It is understood that the "Yahoo" has taken the real-name system, and other SNS differentiated services is that it does not rely on the popular website of the game together, but rely on word-of-mouth life of Yahoo services platform, based on the service life of a friend among the dissemination of information. In the future, "Yahoo" will be in the catering services, classified information, to study film, tourism, shopping, and other investment services continue to improve the living.
Tong said, "Yahoo" will be based on the true relationship between the user's mailbox, Yahoo and word-of-mouth information service life of integration, each other. For domestic SNS sites to entertainment-oriented features, Tong commented that "the sale of slaves" and other users of the game did not give a specific value, and life and the information will complement each other very well to make up for this deficiency.
Tencent Technology, "China CEO of the Internet macro investigation" revealed that a group of entrepreneurs in the new wave of wireless Internet and the SNS is a CEO who has been the most promising model. Survey shows that 45.90 percent of the subject CEO of the new wave of pioneering group of the most promising wireless Internet, 40.98 percent of the CEO, said the most promising SNS.
Prior to September 26, 56.com launched flash-based game of the SNS platform, users can add the components involved in the game. At present, many Internet companies into the SNS application, Yahoo China is a late start.
Yahoo China and word-of-mouth network from June 1 since the beginning of integration, combined to set up Yahoo's reputation.
The combined company is headquartered in Beijing, the network of word-of-mouth reputation as Yahoo's business operations are still operating in Hangzhou, the former president of Yahoo China as Hang Jin Jian, president of Yahoo's reputation, the company focused on the future development of services based on the life of e-commerce, community and communication Business, and so on.
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