A representative for China Mobile's (NYSE: CHL; 0941.HK) app store, Mobile Market, said at a recent forum that as an open platform, Mobile Market is making continual improvements, and has already added recommendation functionality for users to suggest applications to friends. The representative said that in the future, China Mobile will also integrate its Fetion instant messaging service and its SNS into Mobile Market. For example, Fetion users will be able to see recommended applications in their buddy list, and to encourage users to recommend applications to their friends, Mobile Market will reward users with redeemable points based on an SNS system.
The representative said that users' past purchases are recorded and displayed in their Mobile Market user profiles, such that users who swap phones still have access to their applications and will not be charged for downloading again. When asked about the upcoming release of the OPhone and its marketing impact for Mobile Market, the representative said that China Mobile does not view the app store as a means to pressure users into trading their phones for an OPhone model.
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