eLong Develops Renren.com Plug-In

Online travel services provider eLong (Nasdaq:LONG) and Beijing-based online entertainment company Oak Pacific Interactive plan to release an eLong booking widget for Oak Pacific Interactive's social networking service site Renren.com (formerly called Xiaonei.com) September 4, Sina reported August 28 citing eLong CEO Cui Guangfu. Reports in mid-August said that Oak Pacific Interactive will continue to purchase shares in eLong in order to gain "speaking rights" and better integrate the companies' user bases.